A study on consumer’s acceptance towards green banking practices/ Nurul Aien Abd Aziz... [et al.]

Abd Aziz, Nurul Aien and Musa, Mohd Hafizan and Mohamad Khalid, Rusnani and Abd Aziz, Noreen Noor and Abdul Malik, Shaherah (2019) A study on consumer’s acceptance towards green banking practices/ Nurul Aien Abd Aziz... [et al.]. Insight Journal : International, Refereed, Open Access, Online Journal, 5 (13). pp. 109-116. ISSN 2600-8564

Abstract

Presently, green practice has become a massive trend in the global banking sector. The concept of green banking has caused the banking industry to introduce paperless concept for its operations and technology adoptions across the country, as an effort to support the go green concept. This concept is also an alternative for the banking industry to reduce the cost of operations while increasing the banking operation productivity. It is very important for the banking industry to fully understand the acceptance of green banking practices among its customers, because this will influence
the customers’ decisions for fractional banking activities; deposits, credit activities, and investments. The acceptance of customers towards the initiatives of green banking will
contribute in enhancing the operation and performance of the banking sector in Malaysia. The main objective of this study is to investigate the determinant contributing to the acceptance of green banking among the customers. This study was conducted in Johor, and it used the simple random sampling. The sample was comprised of 118 respondents who participated in answering the given questionnaires. For the findings, the perceived usefulness and safety were the predictors of the acceptance of green banking practices among the customers.

Metadata

Item Type: Article
Creators:
Creators
Email / ID Num.
Abd Aziz, Nurul Aien
UNSPECIFIED
Musa, Mohd Hafizan
UNSPECIFIED
Mohamad Khalid, Rusnani
UNSPECIFIED
Abd Aziz, Noreen Noor
UNSPECIFIED
Abdul Malik, Shaherah
UNSPECIFIED
Contributors:
Contribution
Name
Email / ID Num.
Chief Editor
Zainon, Assoc. Prof Dr. Saunah
UNSPECIFIED
Editor
Raja Ahmad, Assoc. Prof Dr. Raja Adzrin
UNSPECIFIED
Editor
Soo, Assoc. Prof. Dr. Carolyn Kum Yoke
UNSPECIFIED
Editor
Kadri, Assoc. Prof. Dr Mohd Halim
UNSPECIFIED
Editor
Ismail, Dr. Noriah
UNSPECIFIED
Editor
Mohd Ariff Albakri, Associate Professor Dr. Intan Safinas
UNSPECIFIED
Editor
Khairani, Dr. Noor Sufiawati
UNSPECIFIED
Editor
Othman, Dr. Akmal Aini
UNSPECIFIED
Editor
Ismail, Dr. Norashikin
UNSPECIFIED
Editor
Ahmad, Associate Professor Dr. Syahrul Ahmar
UNSPECIFIED
Editor
Misman, Dr. Faridah Najuna
UNSPECIFIED
Editor
Shamsuddin, Associate Professor Dr. Amanuddin
UNSPECIFIED
Subjects: H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
H Social Sciences > HG Finance > Banking
Divisions: Universiti Teknologi MARA, Johor > Segamat Campus
Journal or Publication Title: Insight Journal : International, Refereed, Open Access, Online Journal
UiTM Journal Collections: UiTM Journal > INSIGHT Journal (IJ)
ISSN: 2600-8564
Volume: 5
Number: 13
Page Range: pp. 109-116
Related URLs:
Keywords: Green banking, acceptance, banking practices, technology; UiTM Cawangan Johor
Date: 2019
URI: https://ir.uitm.edu.my/id/eprint/42289
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