Influence of social media on consumers’ food choices / Chemah Tamby Chik... [et al.]

Tamby Chik, Chemah and Zulkepeley, Afiq and Tarmizi, Firdaus and Bachok, Sabaianah (2019) Influence of social media on consumers’ food choices / Chemah Tamby Chik... [et al.]. Insight Journal : International, Refereed, Open Access, Online Journal, 4 (3). pp. 21-34. ISSN 2600-8564

Abstract

Social media is known as a social networking platform that allows all users either on application or website to share and create content. It can be a very convenient social platform for users to share and find information regarding food. With this social media application and the advanced digital environment, users’ opportunity to share and search for food has widened. This study emphasises on identifying the relationship of audio and visual appearance, information sharing and delivery, and how peer pressure factor can influence food choices through social media. An online query form for obtaining all the dataset was distributed to students in UiTM Puncak Alam as our population. Data were
analysed using Statistical Package for Social Science (SPSS) (V22) and results were obtained and described using descriptive statistics and Pearson Correlation test. In total, 350 data were obtained from the total number of population selected. This study shows that audio and visual appearance are the most influential factors in people’s food choices.

Metadata

Item Type: Article
Creators:
Creators
Email / ID Num.
Tamby Chik, Chemah
UNSPECIFIED
Zulkepeley, Afiq
UNSPECIFIED
Tarmizi, Firdaus
UNSPECIFIED
Bachok, Sabaianah
UNSPECIFIED
Contributors:
Contribution
Name
Email / ID Num.
Chief Editor
Zainon, Associate Professor Dr. Saunah
UNSPECIFIED
Editor
Ismail, Dr. Noriah
UNSPECIFIED
Editor
Raja Ahmad, Associate Professor Dr. Raja Adzrin
UNSPECIFIED
Editor
Soo Kum Yoke, Associate Professor Dr. Carolyn
UNSPECIFIED
Editor
Kadri, Associate Professor Dr Mohd Halim
UNSPECIFIED
Editor
Mohd Ariff Albakri, Associate Professor Dr. Intan Safinas
UNSPECIFIED
Editor
Khairani, Dr. Noor Sufiawati
UNSPECIFIED
Editor
Othman, Dr. Akmal Aini
UNSPECIFIED
Editor
Ismail, Dr Norashikin
UNSPECIFIED
Editor
Ahmad, Dr Syahrul Ahmar
UNSPECIFIED
Editor
Misman, Dr. Faridah Najuna
UNSPECIFIED
Subjects: H Social Sciences > HD Industries. Land use. Labor > Food industry and trade. Halal food industry. Certification
H Social Sciences > HF Commerce > Marketing > Telemarketing. Internet marketing
H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
H Social Sciences > HF Commerce > Advertising
Divisions: Universiti Teknologi MARA, Johor > Segamat Campus
Journal or Publication Title: Insight Journal : International, Refereed, Open Access, Online Journal
UiTM Journal Collections: UiTM Journal > INSIGHT Journal (IJ)
ISSN: 2600-8564
Volume: 4
Number: 3
Page Range: pp. 21-34
Related URLs:
Keywords: Audio visual appearance; information sharing; peer pressure; social media; food choices; UiTM Cawangan Johor
Date: 2019
URI: https://ir.uitm.edu.my/id/eprint/41873
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