The influence of WOM (Word of Mouth) in decision making to visit Tamu KPD / Brilliant Bubudan Majalu

Bubudan Majalu, Brilliant (2014) The influence of WOM (Word of Mouth) in decision making to visit Tamu KPD / Brilliant Bubudan Majalu. [Student Project] (Unpublished)

Abstract

The purpose of this project paper is to study the influnce of Word of Mouth (WOM) in making decision to come an visit the Tamu KPD which is situated at Teluk Likas. The researcher is focusing on the sources of message and also the message content of Word of Mouth (WOM). For the aid of this research, quantitative data collection method and simple random sampling is use in aiding the research. The target population for the research is the citizens around the Kota Kinabalu. About 90 questionaires is distributed to the respondent and will be analysed by using SPSS software.

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. Bubudan Majalu, Brilliant 2011400714
Contributors:	Contribution Name Email / ID Num. Advisor Henry, Bernardette @ Jacynta berna469@uitm.edu.my
Subjects:	H Social Sciences > HF Commerce > Marketing > Market segmentation. Target marketing H Social Sciences > HF Commerce > Marketing > Marketing research. Marketing research companies. Sales forecasting H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling H Social Sciences > HF Commerce > Purchasing. Selling. Sales personnel. Sales executives
Divisions:	Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Business and Management
Programme:	Bachelor of Business Administration (Hons) Marketing
Keywords:	Influence, WOM (Word of Mouth), decision making
Date:	2014
URI:	https://ir.uitm.edu.my/id/eprint/72018