Factors influence people choice on commuter train at KTMB Sungai Petani / Latifah Abu Hassan

Abu Hassan, Latifah (2018) Factors influence people choice on commuter train at KTMB Sungai Petani / Latifah Abu Hassan. [Student Project] (Submitted)

Abstract

Railways system has been introduced during the colonization of British era to connect Malaya and Singapore to British conquers the natural resources. However, the study is to focus the factors that influence people choice on the commuter train based on the three factors such as punctuality, convenient spaces and safety. A convenience sampling has been used to 306 respondents at KTMB Sungai Petani through the questionnaire form for two weeks. The result found that the respondent choose the commuter train at KTMB Sungai Petani based on punctuality since the result show the most influential factor that contribute to the people choice is the reliability of time and the schedule. The researcher satisfy
with the result that come out from the analysis that answering the research objective and hypotheses.

Metadata

Item Type: Student Project
Creators:
Creators
Email / ID Num.
Abu Hassan, Latifah
2015143489
Subjects: H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
H Social Sciences > HF Commerce > Consumer satisfaction
H Social Sciences > HF Commerce > Customer services. Customer relations
Divisions: Universiti Teknologi MARA, Kedah > Sg Petani Campus
Programme: BACHELOR OF ADMINISTRATIVE SCIENCE
Keywords: Commuter Train, Punctuality, Convenient Spaces, KTMB Sungai Petani
Date: January 2018
URI: https://ir.uitm.edu.my/id/eprint/55740
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