The buyer preferences on housing purchase decision at Perbadanan Kemajuan Negeri Selangor (PKNS) Shah Alam / Zahid Shuhadis

Shuhadis, Zahid (2008) The buyer preferences on housing purchase decision at Perbadanan Kemajuan Negeri Selangor (PKNS) Shah Alam / Zahid Shuhadis. [Student Project] (Unpublished)

Abstract

This paper studies the buyer preferences on housing purchase decision at Perbadanan Kemajuan Negeri Selangor (PKNS) Shah Alam. The analysis of variables will be analyzed to discover the buyer preferences on housing purchase decision. This research paper will use the independent and dependent variable to verify any relationship between the buyers and the preferences. Researcher will analyze the variables of place (location), product (house), house price, promotion and reason of purchase decision in the questionnaire. Besides questionnaire as the primary data, all the data were obtained from the secondary data. Journals and related information were obtained from internet and journals. The variables will be analyzed by using the frequency distribution, the reliability analysis, cross tabulation, the descriptive statistical analysis and lastly correlation analysis. Computer software of Statistical Package for Social Science (SPSS) is used in order to relate data and findings.

Metadata

Item Type: Student Project
Creators:
Creators
Email / ID Num.
Shuhadis, Zahid
2006115129
Subjects: H Social Sciences > HD Industries. Land use. Labor > Labor. Work. Working class > Housing
H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
H Social Sciences > HF Commerce > Purchasing. Selling. Sales personnel. Sales executives
Divisions: Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management
Programme: Bachelor of Business Administration (Hons) Marketing (BA240)
Keywords: Buyer preferences; Housing; Purchase decision
Date: 2008
URI: https://ir.uitm.edu.my/id/eprint/31824
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