Consumer’s attitude of halal certified product / Norhidayu Hut

Hut, Norhidayu (2016) Consumer’s attitude of halal certified product / Norhidayu Hut. [Student Project] (Unpublished)

Abstract

The title of this study is “To Determine Consumer Attitude of Halal Certified Product”. The chosen study was located in Negeri Sembilan which is a micro industries organization. The purpose of this study is to determine consumer attitude of halal certified product among customer Warisan Nismilan Food.The researcher distributed 100 questionnaires to complete this study and used Statistical Package for the Social Science (SPSS) version 23.0 to carry out new findings in the consumer attitude of Halal certified product which is promotion, attractive and quality, Halal certification and price. The results of this study have been proven the consumer’s attitude towards Halal certified product. Therefore this issue must be to determining by the organization to improve company performance and increase company profitability.

Metadata

Item Type: Student Project
Creators:
Creators
Email / ID Num.
Hut, Norhidayu
2013953437
Contributors:
Contribution
Name
Email / ID Num.
Advisor
Abd Rahman, Nurul Hayani
UNSPECIFIED
Advisor
Umar, Azli
UNSPECIFIED
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HF Commerce
H Social Sciences > HF Commerce > Marketing
H Social Sciences > HF Commerce > Marketing > Market segmentation. Target marketing
H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling > Malaysia
H Social Sciences > H Social Sciences (General) > Research
H Social Sciences > H Social Sciences (General) > Research > Statistical methods
Divisions: Universiti Teknologi MARA, Pulau Pinang > Permatang Pauh Campus > Faculty of Business and Management
Programme: Bachelor of Business Administration with Honours (Operation Management)
Keywords: Halal Certified Product, Statistical Package for the Social Science (SPSS), Micro Industries
Date: July 2016
URI: https://ir.uitm.edu.my/id/eprint/62248
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