Consumer buying behavior of luxury branded good / Darel Nicol Luna Agam … [et al.]

Agam, Darel Nicol Luna and Usin @ Husin, Ymma Fatzrin (2013) Consumer buying behavior of luxury branded good / Darel Nicol Luna Agam … [et al.]. [Student Project] (Unpublished)

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Abstract

Consumers make many buying decisions every day decisions are the focal point of a marketer's effort. Marketing stimuli consist of four Ps, which are product, price, place, and promotion. Consumer purchases are strongly influenced by cultural, social, personal, and
psychological characteristics (Azuma & Fernie, 2003). The luxury sector targets its products and services at consumers at the top-end of the wealth spectrum (Mansharamani & Khanna, 2008). These self-selected elites are more or less price-insensitive and choose to spend their time and
money on objects that are plainly opulence rather than necessities (Mansharamani & Khanna, 2008). For these reasons, luxury and prestige brands have for centuries commanded an unwavering and often illogical customer loyalty.

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Item Type: Student Project
Creators:
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Agam, Darel Nicol Luna
2011681668
Usin @ Husin, Ymma Fatzrin
2011419172
Subjects: H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
H Social Sciences > HF Commerce > Purchasing. Selling. Sales personnel. Sales executives
Divisions: Universiti Teknologi MARA, Sarawak > Kota Samarahan Campus > Faculty of Business and Management
Programme: Master of Business Administration
Item ID: 47188
Uncontrolled Keywords: buying behavior , luxury branded , Consumer
URI: https://ir.uitm.edu.my/id/eprint/47188

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