A study of factor content marketing elements and the effectiveness on search advertisement/ Nor Mazlin Abdul Munib

Abdul Munib, Nor Mazlin (2018) A study of factor content marketing elements and the effectiveness on search advertisement/ Nor Mazlin Abdul Munib. [Student Project] (Unpublished)


The aim Of the study was to obtain deeper understanding and gain more knowledge of content marketing that play a role for online businesses. Content marketing can be seen as an approach to influence online consumer behaviour increase brand visibility and its market share in the digital era. The research is done to determine the relationship of the of content marketing: relevance, uniqueness and intelligence influences the search advertisement among the internet user. Not only that. this research will solve the statement which the company Riches Master Resources would be able to make use of when they finally succeed paved their marketing strategies towards the search advertisement. The data was from secondary data resources including
literature and articles from the Internet. Marketing team can finally work out on what types of content that were preferred by their customers. Besides that. the company also would be able to do market trends analysis and increase the recognition of the company brand name. In order to do that, the result this research can be used to improve their content presented to customer to generate and and create a unique competitive advantage to appear more superior to customer than competitors does. The findings showed that the elements of content marketing, relevance. uniqueness and intelligence are important towards the effectiveness on search advertisement.


Item Type: Student Project
Email / ID Num.
Abdul Munib, Nor Mazlin
Email / ID Num.
Thesis advisor
Mohamad Malom, Mardziyana
Subjects: H Social Sciences > HF Commerce > Marketing
H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
H Social Sciences > HF Commerce > Advertising
Divisions: Universiti Teknologi MARA, Johor > Segamat Campus > Faculty of Business and Management
Programme: Bachelor of Business Administrations (Hons) Marketing
Keywords: Advertisement, Marketing, Market share, UiTM Cawangan Johor Segamat
Date: 2018
URI: https://ir.uitm.edu.my/id/eprint/55396
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