The digital era: will you trust me? / Norhidayah Ali ... [et al.]

Ali, Norhidayah and Mohamed Isa, Zuraidah and Ibrahim, Dahlia (2021) The digital era: will you trust me? / Norhidayah Ali ... [et al.]. FBM Insights, 3: 20. pp. 70-71. ISSN 2716-599X


The trend of going online demonstrates a tremendous increase among companies. The increase is attributed to the change in consumer behavior and the pandemic. Companies that originally employ brick-and-mortar as their sole distribution channel are now venturing into the digital platform. Various companies are shutting down their brick-and-mortar outlets and are focusing on the online platform exclusively. This move highlights that companies who are still perform their business the traditional way might lose their business or sales decline.


Item Type: Article
Email / ID Num.
Ali, Norhidayah
Mohamed Isa, Zuraidah
Ibrahim, Dahlia
Subjects: H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
H Social Sciences > HF Commerce > Electronic commerce
Divisions: Universiti Teknologi MARA, Kedah > Sg Petani Campus
Journal or Publication Title: FBM Insights
UiTM Journal Collections: Others > FBM Insights UiTM Cawangan Kedah
ISSN: 2716-599X
Volume: 3
Page Range: pp. 70-71
Keywords: consumer; behavior; pandemic
Date: 2021
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