The factors influencing the usage of fixed line in the era of mobile phone in Taman Melawati / Soraya Zainal Abidin

Zainal Abidin, Soraya Zainal (2005) The factors influencing the usage of fixed line in the era of mobile phone in Taman Melawati / Soraya Zainal Abidin. [Student Project] (Unpublished)

Abstract

Telekom is Malaysia's Number One provider of information communication technologies. The company vision is to be the world class telecommunications company providing total customer care. The company mission is to provide total customer satisfaction as they strive to become a world class telecommunications company. Telekom Malaysia is achieving this through developing people, products and services of the highest quality and meeting the needs of the nation, employees and shareholders.

The products of Telekom range from Telephony, Education, Internet, Entertainment, Mobile, 600 lnfoline and Card Services. The telephony products are classified into 2 that are the subscription for basic telephone service in houses and offices, which are being called Residential Home Package and Business Package. A basic monthly rental will be levied while additional phone sets to be used as extensions can be provided at minimal additional rental. The price include initial deposit, stamp fee and installation charge which cost RM 75, RM 10, and RM 50 respectively.

Metadata

Item Type: Student Project
Creators:
Creators
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Zainal Abidin, Soraya Zainal
UNSPECIFIED
Subjects: H Social Sciences > HE Transportation and Communications > Telecommunication industry. Telegraph
H Social Sciences > HF Commerce > Marketing > Marketing research. Marketing research companies. Sales forecasting
H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
H Social Sciences > HF Commerce > Consumer satisfaction
Divisions: Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management
Keywords: Customer satisfaction; Telecommunications; Products and services
Date: 2005
URI: https://ir.uitm.edu.my/id/eprint/21312
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