Factors of gender difference preferences in online shopping / Nur Darina Md Akhbar

Online shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser. Based on The Star news, with the headline of "Malaysian online shoppers set to increase" (The Star, 29/5/2015), it shows Malaysian was interested to the convenience of online shopping. According to 11 Street Online Shopping Index, Hoseok Kim, which is the 11 Street Chief Executive Officer said that the market is expecting to see online shopping trends evolving for both men and women. Kim added, as the data shows that women are no longer the only gender that drives purchasing trends when it comes to online shopping, whereby 11 Street shoppers are a healthy ratio of 48 men to every 52 women.(The Star,01/09/2015). Besides, based on Malaysian Communications and Multimedia Commission, Pocket Book of Statistics 2015, published by Malaysian Communications and Multimedia Commission (MCMC) state that the percentage of male that is internet users is 51.4% compared with female which is 48.6%. It shows that male users are higher than female users. This is also possible if the online shopping tend to be as convenience to male. This study aim to identify whether online shopping preferences is different from gender perspective. This study focuses on the factor that affects the different preferences by males and females on online shopping. There are several factors that determine the different preferences by gender on online shopping such as information quality, system quality and customer-relation quality. The study will use a quantitative method approach. The primary data collection will be through survey questionnaire and secondary sources such as journal and internet.