Towards delighting your customer / Hamidah Kassim

Kassim, Hamidah (2004) Towards delighting your customer / Hamidah Kassim. Info PinTAR (2). pp. 1-10. ISSN 1675-9907

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Abstract

Giving your customers more than they expected means delighting them. Delight is far more than satisfying. You must plan on producing and delivering high quality products and services. Remember that you are not just selling your customers products/ services, you are selling them satisfaction or value.

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Item Type: Article
Creators:
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Kassim, Hamidah
UNSPECIFIED
Subjects: H Social Sciences > HF Commerce > Marketing
H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
H Social Sciences > HF Commerce > Consumer satisfaction
H Social Sciences > HF Commerce > Customer services. Customer relations
Divisions: Universiti Teknologi MARA, Shah Alam > Perpustakaan Tun Abdul Razak (PTAR)
Journal or Publication Title: Info PinTAR
ISSN: 1675-9907
Number: 2
Page Range: pp. 1-10
Item ID: 3
Uncontrolled Keywords: Customers, communication, customer service, customer behavior, quality of staff
URI: https://ir.uitm.edu.my/id/eprint/3

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3

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