Kassim, Hamidah
(2004)
Towards delighting your customer / Hamidah Kassim.
Info PinTAR (2).
pp. 1-10.
ISSN 1675-9907
Abstract
Giving your customers more than they expected means delighting them. Delight is far more than satisfying. You must plan on producing and delivering high quality products and services. Remember that you are not just selling your customers products/ services, you are selling them satisfaction or value.
Metadata
| Item Type: | Article |
|---|---|
| Creators: | Creators Email / ID Num. Kassim, Hamidah UNSPECIFIED |
| Subjects: | H Social Sciences > HF Commerce > Marketing H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling H Social Sciences > HF Commerce > Consumer satisfaction H Social Sciences > HF Commerce > Customer services. Customer relations |
| Divisions: | Universiti Teknologi MARA, Shah Alam > Perpustakaan Tun Abdul Razak (PTAR) |
| Journal or Publication Title: | Info PinTAR |
| ISSN: | 1675-9907 |
| Number: | 2 |
| Page Range: | pp. 1-10 |
| Keywords: | Customers, communication, customer service, customer behavior, quality of staff |
| Date: | 2004 |
| URI: | https://ir.uitm.edu.my/id/eprint/3 |
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