Determinants of organic food purchase intention among Malaysian consumers / Azyanee Luqman...[et al.]

Luqman, Azyanee and Mohd Fazuri, Rosfazira and Zulqernain, Nurul Syaqirah and Mohamad, Siti Sarah and Mohd Fauzi, Mas Ayu Diana (2020) Determinants of organic food purchase intention among Malaysian consumers / Azyanee Luqman...[et al.]. Journal of Contemporary Social Science Research, 4 (1). pp. 22-28. ISSN 0128-2697

Official URL: http://jcssr.com.my/

Abstract

Recent report revealed that the demand for organic food in Malaysia was small and most of the organic products in the market were imported. This has made it difficult for the local organic food producers to market their products to the local consumers. Hence, this paper aims to identify the factors influencing intention to purchase organic food among Malaysian consumers which are acceptability, affordability, awareness and consumer innovativeness. Data were collected from 100 respondents from an East Coast state in Malaysia using convenience sampling. Subsequently, the data were analysed using SPSS. The multiple regression analysis result shows that acceptability and awareness were found to be significantly related to organic food purchase intention, explaining 53.1% of the variance. On the other hand, affordability and consumer innovativeness were not significant. Finally, the similar and contradict findings to the present study are discussed as well as marketing strategies for local organic food producers and marketers to ensure consumers’ acceptance and awareness are also highlighted

Metadata

Item Type: Article
Creators:
CreatorsEmail / ID. Num
Luqman, Azyaneeazyanee@uitm.edu.my
Mohd Fazuri, RosfaziraUNSPECIFIED
Zulqernain, Nurul SyaqirahUNSPECIFIED
Mohamad, Siti SarahUNSPECIFIED
Mohd Fauzi, Mas Ayu DianaUNSPECIFIED
Subjects: H Social Sciences > HC Economic History and Conditions > Income. Income distribution. National income. Including gross national product, gross domestic product, and gross state product
H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
H Social Sciences > HF Commerce > Consumer satisfaction
Divisions: Universiti Teknologi MARA, Kelantan > Machang Campus > Faculty of Business and Management
Journal or Publication Title: Journal of Contemporary Social Science Research
Journal: UiTM Journal > Journal of Contemporary Social Science Research (JCSSR)
ISSN: 0128-2697
Volume: 4
Number: 1
Page Range: pp. 22-28
Official URL: http://jcssr.com.my/
Item ID: 35044
Uncontrolled Keywords: Acceptability, Affordability, Awareness, Organic Food, Purchase Intention
URI: http://ir.uitm.edu.my/id/eprint/35044

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