Determinants of organic food purchase intention among Malaysian consumers / Azyanee Luqman...[et al.]

Luqman, Azyanee and Mohd Fazuri, Rosfazira and Zulqernain, Nurul Syaqirah and Mohamad, Siti Sarah and Mohd Fauzi, Mas Ayu Diana (2020) Determinants of organic food purchase intention among Malaysian consumers / Azyanee Luqman...[et al.]. Journal of Contemporary Social Science Research, 4 (1). pp. 22-28. ISSN 0128-2697

Official URL: http://jcssr.com.my/

Abstract

Recent report revealed that the demand for organic food in Malaysia was small and most of the organic
products in the market were imported. This has made it difficult for the local organic food producers to market
their products to the local consumers. Hence, this paper aims to identify the factors influencing intention to
purchase organic food among Malaysian consumers which are acceptability, affordability, awareness and
consumer innovativeness. Data were collected from 100 respondents from an East Coast state in Malaysia using
convenience sampling. Subsequently, the data were analysed using SPSS. The multiple regression analysis result
shows that acceptability and awareness were found to be significantly related to organic food purchase intention,
explaining 53.1% of the variance. On the other hand, affordability and consumer innovativeness were not
significant. Finally, the similar and contradict findings to the present study are discussed as well as marketing
strategies for local organic food producers and marketers to ensure consumers’ acceptance and awareness are also
highlighted

Metadata

Item Type: Article
Creators:
Creators
Email / ID Num.
Luqman, Azyanee
azyanee@uitm.edu.my
Mohd Fazuri, Rosfazira
UNSPECIFIED
Zulqernain, Nurul Syaqirah
UNSPECIFIED
Mohamad, Siti Sarah
UNSPECIFIED
Mohd Fauzi, Mas Ayu Diana
UNSPECIFIED
Subjects: H Social Sciences > HC Economic History and Conditions > Income. Income distribution. National income. Including gross national product, gross domestic product, and gross state product
H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
H Social Sciences > HF Commerce > Consumer satisfaction
Divisions: Universiti Teknologi MARA, Kelantan > Machang Campus > Faculty of Business and Management
Journal or Publication Title: Journal of Contemporary Social Science Research
UiTM Journal Collections: UiTM Journal > Journal of Contemporary Social Science Research (JCSSR)
ISSN: 0128-2697
Volume: 4
Number: 1
Page Range: pp. 22-28
Keywords: Acceptability, Affordability, Awareness, Organic Food, Purchase Intention
Date: June 2020
URI: https://ir.uitm.edu.my/id/eprint/35044
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