Young consumer’s green purchasing intention: case study in Bangi Selangor / Nurul Suhaida Adila Kamarulzaman

Kamarulzaman, Nurul Suhaida Adila (2013) Young consumer’s green purchasing intention: case study in Bangi Selangor / Nurul Suhaida Adila Kamarulzaman. [Student Project] (Unpublished)

Abstract

This research is conducted to identify the factor that influences the young consumer’s intention to purchase green product. This study seeks to understand young consumers’ green purchase intentions and the objective of this research are to determine whether the independent variable which are Environmental concern (EC), Product attribute (PA), Brand consciousness (BC) and Self-image (SI) influence the extent to which student as the young consumer purchasing intention in green product or not. Moreover, this study is to determine whether the three independent variables are being influenced or not towards the dependent variables that is green product purchasing intention. In this research, a questionnaire was distributed to among students. Using a sample of 100 students, a survey was developed and conducted in Bangi Selangor.The students is among MFI,UNIKL,KPTM,UKM, and GMI students. The results show there is some positive relationship between measurements taken with the dependent variable.

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Item Type: Student Project
Creators:
Creators
Email / ID Num.
Kamarulzaman, Nurul Suhaida Adila
2011607418
Contributors:
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Name
Email / ID Num.
Thesis advisor
Hashim, Ina Murni
UNSPECIFIED
Subjects: H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
H Social Sciences > HF Commerce > Consumer satisfaction
H Social Sciences > HF Commerce > Purchasing. Selling. Sales personnel. Sales executives
Divisions: Universiti Teknologi MARA, Kelantan > Kota Bharu Campus
Programme: Bachelor of Business Administration (Hons) Business Economics
Keywords: young consumer’s, green product, environmental concern (EC), product attribute (PA), brand consciousness (BC) and self-image (SI).
Date: July 2013
URI: https://ir.uitm.edu.my/id/eprint/37810
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