A study on factors that can influence consumer's purchase intention of green product / Nur Hamizah Ismail

The green product purchasing among individuals or groups is a better way to protect and show some respect to environment. Many consumers were not aware of green product in the market and there were few barriers that has made consumer not buying the green product. Therefore, this research was conducted to study the factors that can influence consumer's purchase intention of green product. This research of green product purchase intention covered between Kuala Lumpur and Selangor. From the research, researcher has used primary and secondary data to get the result. This study targeted about 100 respondents in order to get accurate result. The respondents are among the staff and consumers of Karyaneka Sdn Bhd and other respondents that willing to answer the question. All respondents were given a set of questionnaire to answer. There are 5 factors used for this study which is environmental knowledge, product quality, attitude, perceived behavior control and social influence. Statistical Package for the Social Sciences (SPSS) is used to calculate and evaluate the result. In conclusions, only 3 factors that is significant with the dependent variable which are environmental knowledge, social influence and perceived behavior control while the other 3 is not significant for this study.