Strategic analysis for TM Consumer sales Sarawak / Ariati Suradi ... [et al.]

Suradi, Ariati and Wan Ali, Sharifah Khadijah and Peter, Theresa Korina (2009) Strategic analysis for TM Consumer sales Sarawak / Ariati Suradi ... [et al.]. [Student Project] (Unpublished)

Abstract

The objective of this Applied Business Project is to conduct a strategic analysis of Consumer Sales Sarawak (CSS), a business unit in TM responsible to market telecommunication products on the fixed line category in Sarawak. This study also aims to analyze CSS's sales performance and to provide recommendations on ways to enhance its marketing strategy in line with the current level of financial performance. In carrying out the strategic analysis of CSS, an internal audit will be performed in the three areas relevant to CSS, which are management, marketing and financial. SWOT Analysis will be used to conclude our findings and in identifying the strengths, weaknesses, opportunities and threats of CSS.

Metadata

Item Type: Student Project
Creators:
Creators
Email / ID Num.
Suradi, Ariati
UNSPECIFIED
Wan Ali, Sharifah Khadijah
UNSPECIFIED
Peter, Theresa Korina
UNSPECIFIED
Subjects: H Social Sciences > HA Statistics > Statistical data
H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Divisions: Universiti Teknologi MARA, Sarawak > Kota Samarahan Campus > Faculty of Business and Management
Programme: Master of Business Administration
Keywords: TM,telecommunication products ,CSS's sales performance
Date: 2009
URI: https://ir.uitm.edu.my/id/eprint/41704
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