Factors influencing the purchasing decision of tv home shopping; CJ Wow Shop: a case study of Media Prima Berhad / Nisrin Raihan Mohammad Zunaidi

Mohammad Zunaidi, Nisrin Raihan (2017) Factors influencing the purchasing decision of tv home shopping; CJ Wow Shop: a case study of Media Prima Berhad / Nisrin Raihan Mohammad Zunaidi. [Student Project] (Unpublished)

Abstract

Recently there are a lot of shopping methods available without the need for a person to go to a physical store to make a purchase such as television home shopping. CJ WOW Shop is one of the television home shopping available in Malaysia. The research aims to determine the factors influencing purchase decision of television home shopping; CJ WOW Shop represented by customer awareness, sufficiency of information, and attraction of host. 100 sets of questionnaires are distributed randomly by using simple random sampling. The results are important for the company to increase ratings of viewers and eventually increase the sales, to improve promotional plans and strategies.

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. Mohammad Zunaidi, Nisrin Raihan 2014250412
Contributors:	Contribution Name Email / ID Num. Thesis advisor Abdul Hamid, Hairiani UNSPECIFIED
Subjects:	H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling H Social Sciences > HF Commerce > Electronic commerce
Divisions:	Universiti Teknologi MARA, Johor > Segamat Campus > Faculty of Business and Management
Programme:	Bachelor of Business Administration (HONS) Marketing
Keywords:	Television Home Shopping; Purchasing Decision; Customer Awareness
Date:	2017
URI:	https://ir.uitm.edu.my/id/eprint/90129