The influence of social interaction, social influence and smartphone usage convenience towards smartphone dependency among Generation Y in Sungai Petani / Aini Najihah Ahamad and Nor Khanim Mohd Jafri

Ahamad, Aini Najihah and Mohd Jafri, Nor Khanim (2019) The influence of social interaction, social influence and smartphone usage convenience towards smartphone dependency among Generation Y in Sungai Petani / Aini Najihah Ahamad and Nor Khanim Mohd Jafri. [Student Project] (Unpublished)

Abstract

This chapter provide an overview of the study which consists ten main sections this chapter identity the background of the study ascertain the research problem, research question and the research objective of the research endeavor. It also highlight the significant scope of the study provide definition of terms, and concept used in this study

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. Ahamad, Aini Najihah 2017273982 Mohd Jafri, Nor Khanim 2017290242
Subjects:	H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling H Social Sciences > HF Commerce > Consumer satisfaction
Divisions:	Universiti Teknologi MARA, Kedah > Sg Petani Campus > Faculty of Administrative Science and Policy Studies
Programme:	Bachelor of Administrative Science
Keywords:	smartphones; market; global
Date:	2019
URI:	https://ir.uitm.edu.my/id/eprint/54490