Consumer perception on purchase intention towards Astro Internet Protocol Television (IPTV) / Mohamad Amrullah Mohd Hafiz

Mohd Hafiz, Mohamad Amrullah (2016) Consumer perception on purchase intention towards Astro Internet Protocol Television (IPTV) / Mohamad Amrullah Mohd Hafiz. [Student Project] (Unpublished)

Abstract

This study attempts to gain knowledge about consumer perception (perceived quality, perceived price and perceived value) on buying intention towards Astro IPTV, which is the high premium product that had been launched by Astro Malaysia Holding Bhd. The data obtained from the sample of 100 respondents were analyzed with descriptive and correlation analysis. Results from correlation analysis showed all independent variable have the positive effect towards buying intention. In this research, it also shows that al' the independent variables accept alternate hypothesis. The results from this research provide the influence how factors affect consumer purchasing decision. Finally, future research should be included with larger number of respondents.

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. Mohd Hafiz, Mohamad Amrullah 2014776431
Contributors:	Contribution Name Email / ID Num. Thesis advisor Abd Rahman, Zanariah UNSPECIFIED
Subjects:	H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling T Technology > TK Electrical engineering. Electronics. Nuclear engineering > Internet Protocol multimedia subsystem. Multimedia communications
Divisions:	Universiti Teknologi MARA, Johor > Segamat Campus > Faculty of Business and Management
Programme:	Bachelor of Business Administration (HONS) Marketing
Keywords:	Astro Internet Protocol Television, consumer purchasing
Date:	2016
URI:	https://ir.uitm.edu.my/id/eprint/85016