Factors of customer behaviours towards internet banking among Johor Corporation employees / Nur Nadiah Atan and Siti Talha Saimi

Atan, Nur Nadiah and Saimi, Siti Talha (2013) Factors of customer behaviours towards internet banking among Johor Corporation employees / Nur Nadiah Atan and Siti Talha Saimi. [Student Project] (Unpublished)

Abstract

Purpose – The purpose of the study is to investigate the factors of customer behavior towards internet banking among Johor Corporation Employees and to ascertain the most factors that influence customer behavior towards internet banking.
Design/methodology/approach – In order to get the data, in this research questionnaire is constructed and distributed using probability sampling method among 150 respondents
of the employees of Johor Corporation. Techniques that involve in this study are
frequency analysis, descriptive statistics, reliability test, correlation and regressions analysis. Regressions analysis are applied to ascertain the most factors that influences customer behaviour towards internet banking.
Finding – Security and privacy aspect and perceived usefulness are found to have significant relationship with customer behavior towards internet banking and being the
most factors that influence customer behavior.
Practical Implications - This research shows the more understand on the factors that influences customer behavior towards internet banking among Johor Corporation
employees.

Metadata

Item Type: Student Project
Creators:
Creators
Email / ID Num.
Atan, Nur Nadiah
UNSPECIFIED
Saimi, Siti Talha
UNSPECIFIED
Subjects: H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
H Social Sciences > HG Finance > Banking
H Social Sciences > HG Finance > Banking > Computer networks. Electronic information resources . Including the Internet
Divisions: Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management
Keywords: Customer behaviors; Internet banking; Johor Corporation employees
Date: 2013
URI: https://ir.uitm.edu.my/id/eprint/26133
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