Government servant’s perception toward motor islamic insurance: A case study at Dungun / Engku Ahmad Mustafa Engku Wok Zin, Wan Asri Wan Ab Aziz and Johari Tawang

Engku Wok Zin, Engku Ahmad Mustafa and Wan Ab Aziz, Wan Asri and Tawang, Johari (2008) Government servant’s perception toward motor islamic insurance: A case study at Dungun / Engku Ahmad Mustafa Engku Wok Zin, Wan Asri Wan Ab Aziz and Johari Tawang. [Research Reports] (Unpublished)

Abstract

This study examines the level of government servant’s perception toward Motor Islamic Insurance. The product based on syariah principles for general insurance provided by Insurance Company in Malaysia. In order to examine the government servant’s perception, this study emphasizes on four factors, which product knowledge, awareness, advertising and benefit of the product. The purpose of this study is to identify whether there is a relationship between the independent variables (four factors) with the dependent variable (perception). The respondents are the government servants who using Motor Islamic insurance. This research is done though the finding and multiple regression and Pearson correlation analysis where we can see the strong relationship between knowledge, awareness, advertising and benefit of the product toward perception of Motor Islamic Insurance among government servants in Dungun, Terengganu.

Metadata

Item Type: Research Reports
Creators:
Creators
Email / ID Num.
Engku Wok Zin, Engku Ahmad Mustafa
UNSPECIFIED
Wan Ab Aziz, Wan Asri
UNSPECIFIED
Tawang, Johari
UNSPECIFIED
Subjects: H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
H Social Sciences > HF Commerce > Consumer satisfaction
H Social Sciences > HF Commerce > Consumer satisfaction > Malaysia
H Social Sciences > HF Commerce > Customer services. Customer relations
H Social Sciences > HG Finance > Insurance
H Social Sciences > HG Finance > Insurance > Other insurance. Including automobile, burglary, credit, disaster, title insurance
Divisions: Universiti Teknologi MARA, Terengganu > Dungun Campus > Academy of Contemporary Islamic Studies (ACIS)
Keywords: Motor Islamic Insurance ; Government Servant’s ; Syariah Principles ; General Insurance
Date: March 2008
URI: https://ir.uitm.edu.my/id/eprint/52570
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