Abstract
This study examines the level of government servant’s perception toward Motor Islamic Insurance. The product based on syariah principles for general insurance provided by Insurance Company in Malaysia. In order to examine the government servant’s perception, this study emphasizes on four factors, which product knowledge, awareness, advertising and benefit of the product. The purpose of this study is to identify whether there is a relationship between the independent variables (four factors) with the dependent variable (perception). The respondents are the government servants who using Motor Islamic insurance. This research is done though the finding and multiple regression and Pearson correlation analysis where we can see the strong relationship between knowledge, awareness, advertising and benefit of the product toward perception of Motor Islamic Insurance among government servants in Dungun, Terengganu.
Metadata
Item Type: | Research Reports |
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Creators: | Creators Email / ID Num. Engku Wok Zin, Engku Ahmad Mustafa UNSPECIFIED Wan Ab Aziz, Wan Asri UNSPECIFIED Tawang, Johari UNSPECIFIED |
Subjects: | H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling H Social Sciences > HF Commerce > Consumer satisfaction H Social Sciences > HF Commerce > Consumer satisfaction > Malaysia H Social Sciences > HF Commerce > Customer services. Customer relations H Social Sciences > HG Finance > Insurance H Social Sciences > HG Finance > Insurance > Other insurance. Including automobile, burglary, credit, disaster, title insurance |
Divisions: | Universiti Teknologi MARA, Terengganu > Dungun Campus > Academy of Contemporary Islamic Studies (ACIS) |
Keywords: | Motor Islamic Insurance ; Government Servant’s ; Syariah Principles ; General Insurance |
Date: | March 2008 |
URI: | https://ir.uitm.edu.my/id/eprint/52570 |
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