This research entitled "A STUDY OF PURCHASING BEHAVIOR OF UiTM SABAH STUDENTS ON MOBILE PHONE SERVICE PROVIDER". The research is focus on increasing the awareness and informs people so that I able to achieve the objective of this research. This research contains Introduction as the first chapter, Chapter 2 is Research Methodology, Chapter 3 is Finding and Analysis, Chapter 4 is Finding Of Respondent's Data, Chapter 5 is Conclusion and Recommendation, the last pages are Bibliography and Appendices. The main focus of this research is on Finding of Respondents data and Analysis which analyze the problem situated. With this finding, it will find the effective way to face the competitive product or service in the market and attempt to seek the solution of the problem. I do hope that this research will able to support the selling or purchasing of mobile phone service not only among students in UiTM Kota Kinabalu Sabah but also in mass market.
| Item Type: | Student Project |
|---|---|
| Creators: | Creators Email / ID Num. Kadis, Rosnani 2006860184 |
| Subjects: | H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling H Social Sciences > HF Commerce > Purchasing. Selling. Sales personnel. Sales executives |
| Divisions: | Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Business and Management |
| Programme: | Bachelor of Business Administration (Hons) Marketing |
| Keywords: | Purchasing behavior; Mobile phone service; Student |
| Date: | 2006 |
| URI: | https://ir.uitm.edu.my/id/eprint/95168 |
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95168.pdf
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- Bilik Koleksi Akses Terhad | Kampus Kota Kinabalu, Sabah
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