The students purchasing behavior on mobile phone service provider / Rosnani Kadis

Kadis, Rosnani (2006) The students purchasing behavior on mobile phone service provider / Rosnani Kadis. [Student Project] (Submitted)

Abstract

This research entitled "A STUDY OF PURCHASING BEHAVIOR OF UiTM SABAH STUDENTS ON MOBILE PHONE SERVICE PROVIDER". The research is focus on increasing the awareness and informs people so that I able to achieve the objective of this research. This research contains Introduction as the first chapter, Chapter 2 is Research Methodology, Chapter 3 is Finding and Analysis, Chapter 4 is Finding Of Respondent's Data, Chapter 5 is Conclusion and Recommendation, the last pages are Bibliography and Appendices. The main focus of this research is on Finding of Respondents data and Analysis which analyze the problem situated. With this finding, it will find the effective way to face the competitive product or service in the market and attempt to seek the solution of the problem. I do hope that this research will able to support the selling or purchasing of mobile phone service not only among students in UiTM Kota Kinabalu Sabah but also in mass market.

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. Kadis, Rosnani 2006860184
Subjects:	H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling H Social Sciences > HF Commerce > Purchasing. Selling. Sales personnel. Sales executives
Divisions:	Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Business and Management
Programme:	Bachelor of Business Administration (Hons) Marketing
Keywords:	Purchasing behavior; Mobile phone service; Student
Date:	2006
URI:	https://ir.uitm.edu.my/id/eprint/95168