Consumer adoption of internet banking in the case of Malayan Banking Berhad / Firzera Erkafirnie Yusuf

Yusuf, Firzera Erkafirnie (2018) Consumer adoption of internet banking in the case of Malayan Banking Berhad / Firzera Erkafirnie Yusuf. [Research Reports] (Unpublished)

Abstract

This research will study about the consumer adoption of Maybank internet banking that focus on the consumers in Kuching. In this chapter it consists the background of study, scope of study, definitions terms and limitation of study.

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Item Type: Research Reports
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Yusuf, Firzera Erkafirnie
UNSPECIFIED
Subjects: H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
H Social Sciences > H Social Sciences (General) > Research
Divisions: Universiti Teknologi MARA, Sarawak > Kota Samarahan Campus > Faculty of Business and Management
Keywords: Consumer, Internet Banking, Technology
Date: June 2018
URI: https://ir.uitm.edu.my/id/eprint/90311
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