Yusuf, Firzera Erkafirnie
(2018)
Consumer adoption of internet banking in the case of Malayan Banking Berhad / Firzera Erkafirnie Yusuf.
[Research Reports]
(Unpublished)
Abstract
This research will study about the consumer adoption of Maybank internet banking that focus on the consumers in Kuching. In this chapter it consists the background of study, scope of study, definitions terms and limitation of study.
Metadata
Item Type: | Research Reports |
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Creators: | Creators Email / ID Num. Yusuf, Firzera Erkafirnie UNSPECIFIED |
Subjects: | H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling H Social Sciences > H Social Sciences (General) > Research |
Divisions: | Universiti Teknologi MARA, Sarawak > Kota Samarahan Campus > Faculty of Business and Management |
Keywords: | Consumer, Internet Banking, Technology |
Date: | June 2018 |
URI: | https://ir.uitm.edu.my/id/eprint/90311 |
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