Working adult buying behaviour toward car / Mohd Ridzuan Osman

Osman, Mohd Ridzuan (2014) Working adult buying behaviour toward car / Mohd Ridzuan Osman. [Student Project] (Unpublished)

Abstract

The primary conduct upon formulating this research is related to the statistic of increasing in demand of car. This research is basically focusing on how to determine the scale of buying behavior among the working adults whose aged between 24 until 32 years old upon making decision to buy a car and the factors that influences them in making their decision process buying a car. The problem statement is the heart bit of this research and the progress of this research is started with studying on the factors of working young adults behavior towards buying a car in order to helps them doing their daily activities. From my own readings through various articles which focusing on the behavior of consumers
towards car, there is limited information focusing on the factors on buying behavior towards car among the working young adults especially in Malaysia. The key indicators identified through those articles that are associated to buy a car among consumers generally can be related to the factors on buying behavior among working young adults nowadays which are comprised of the information on both of perceived value and quality. From statistical view, demand is increasing as a result of the globalization and information age that has been developed rapidly. This
scenario happened when the country starts to open mobile trading markets to foreign such as Japan and Korea. These foreigners have come out with many of strategies to attract local to buy their car. In conclusion, the manufacturers has come out with many strategies that enable them to attract most of consumers including the working adult aged around 24 until 32 years upon the perceived quality and the perceived value of a car. The indicated strategies which manufacturers are focusing on are based on the two types of variables because both variables have been supported by the respondents of this research towards the buying behavior among working adult.

Metadata

Item Type: Student Project
Creators:
Creators
Email / ID Num.
Osman, Mohd Ridzuan
UNSPECIFIED
Subjects: H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Decision making
H Social Sciences > HD Industries. Land use. Labor > Automobile industry and trade
H Social Sciences > HF Commerce > Branding (Marketing)
H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Divisions: Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Business and Management
Programme: Bachelor of Business Administration (Hons) Marketing
Keywords: Buying behavior; Working adults; Car purchasing
Date: December 2014
URI: https://ir.uitm.edu.my/id/eprint/50548
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