Visual brand communication toward brand content / Muhamad Hanapi Khamis ... [et al.]

Khamis, Muhamad Hanapi and Mohd Azni, Zuliani and Abdullah, Muhammad Hakimi Tew and Abd Aziz, Siti Hajar (2021) Visual brand communication toward brand content / Muhamad Hanapi Khamis ... [et al.]. In: Proceedings of International Conference on Language, Education, Humanities &Social Sciences (i-LEdHS2021), 22 Februari 2021, Universiti Teknologi MARA Cawangan Kelantan.

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Abstract

The surge of communication technology has induced the way people live. The consumers are moving
towards social media that makes each brand adapts the way they position by succeeding consumers to social
media. To establish the engagement toward brand content, the brand needs to stand out by making it vital to
understand the kind of visual preferences their target customer needs. This article will align a collection of research
that focuses in establishing visual brand communication for brand content

Metadata

Item Type: Conference or Workshop Item (Paper)
Creators:
Creators
Email
Khamis, Muhamad Hanapi
hanapikhamis@uitm.edu.my
Mohd Azni, Zuliani
UNSPECIFIED
Abdullah, Muhammad Hakimi Tew
UNSPECIFIED
Abd Aziz, Siti Hajar
UNSPECIFIED
Subjects: H Social Sciences > HF Commerce > Branding (Marketing)
H Social Sciences > HF Commerce > Business communication. Including business report writing, business correspondence
H Social Sciences > HF Commerce > Advertising
Divisions: Universiti Teknologi MARA, Kelantan > Machang Campus
Event Title: Proceedings of International Conference on Language, Education, Humanities &Social Sciences (i-LEdHS2021)
Event Dates: 22 Februari 2021
Page Range: pp. 78-81
Item ID: 45131
Uncontrolled Keywords: Visual communication, brand construction, visual literacy, social media
URI: https://ir.uitm.edu.my/id/eprint/45131

ID Number

45131

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