Brand awareness of higher education institutions: a case study at UTHM Pagoh Campus / Siti Nur Amira Jaafar

Jaafar, Siti Nur Amira (2018) Brand awareness of higher education institutions: a case study at UTHM Pagoh Campus / Siti Nur Amira Jaafar. Other. Bachelor of Business Administrations (Hons) Marketing, Segamat, Johor. (Unpublished)

Identification Number (DOI): MKT 672

Abstract

1.0 Introduction
1.1 Background of the company
Universiti Tun Hussein Onn Malaysia was formerly known as Pusat Latihan Staf Politeknik (PLSP) which was established on September 16, 1993. The core business of PLSP then was to train and produce polytechnics academic staff to become knowledgeable and skillful in various engineering fields. The raining institute was jointly administered by Universiti Teknologi Malaysia and the Ministry of Education Malaysia. Three years later PLSP was upgraded to Institut Teknologi un Hussein Onn (ITTHO). Dato' Sri Mohd Najib bin Tun Abdul Razak who was then the Minister of Education made the official announcement of the new status on April 12, 1996. This promotion was an acknowledgment of the institution's excellence in producing human resources for technical education.

Item Details

Item Type:	Monograph (Other)
Creators:	Creators Email / ID Num. Jaafar, Siti Nur Amira 2015165781
Subjects:	H Social Sciences > HF Commerce > Branding (Marketing) H Social Sciences > HF Commerce > Consumer satisfaction H Social Sciences > HF Commerce > Advertising L Education > LB Theory and practice of education > Higher Education
Divisions:	Universiti Teknologi MARA, Johor > Segamat Campus > Faculty of Business and Management
Keywords:	Brand awareness, Higher education, UTHM Pagoh Campus, Advertising, Customer statisfaction, UiTM Cawangan Johor
Date:	2018
URI:	https://ir.uitm.edu.my/id/eprint/53133

: Edit Item

Downloads & Files

Text
53133.pdf

Download (199kB)

Indexing & Metrics