This paper reports a study on the Effectiveness of Advertisement made by FELCRA in Promoting FFB's tender in Sabah on the significant factors that contribute in considering when applying FFB's tender offer by FELCRA. In order to achieve the objectives, 20 questionnaires distributed to manufacturer who have related with oil palm industry. Based on the findings, several recommendations are produce in order to enhance and improve the effectiveness of advertisement made by FELCRA regarding in promoting FFB's tender. The conclusion on this paper, is that, FELCRA should place their advertisement in other major medium of advertisement such as radio and television and magazine. Creative making on the message content of advertisement can make the advertisement look more interesting and for sure potential buyer will remember the advertisement and take some action.
| Item Type: | Student Project |
|---|---|
| Creators: | Creators Email / ID Num. Mohamed, Jamil 2006155427 |
| Contributors: | Contribution Name Email / ID Num. Advisor Henry, Bernardette @ Jacynta berna469@uitm.edu.my Advisor Guliling, Hasnawati hgss@uitm.edu.my |
| Subjects: | H Social Sciences > HF Commerce > Advertising |
| Divisions: | Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Business and Management |
| Programme: | Bachelor of Business Administration (Hons) Marketing |
| Keywords: | Effectiveness; Advertisement; Promotion |
| Date: | 2008 |
| URI: | https://ir.uitm.edu.my/id/eprint/88288 |
- Edit Item
![[thumbnail of 88288.pdf]](https://ir.uitm.edu.my/style/images/fileicons/text.png)
88288.pdf
Digital Copy
Physical Location
- Bilik Koleksi Akses Terhad | Kampus Kota Kinabalu, Sabah
Item Status
