Factors affect the effectiveness of Facebook advertising / Nur Atiqah Arjunik

Nowadays, advertising are important for marketers also to the consumers. Through Facebook advertising marketers can disseminate information, get engage to the consumers and it is effective medium to build relationship with consumers. On consumers behalf, Facebook advertising are fastest way to get about product update, to know about the product information . This medium where the can communicate with the marketers directly. Hence this research paper are execute to determine factor that affect the effectiveness of Facebook advertising .The methodology used in this research are quantitative .Research framework that proposed in this research were customer engagement, product and service offering, brand image and effectiveness of Facebook advertising. A total 100 questionnaire were distributed to respondent from diverse background. The data collected are analyze using SPSS software where researcher do descriptive, reliability and regression analysis. The result show customer engagement and product and service offering play role to the effectiveness of Facebook advertising. Meanwhile the brand image affect the effectiveness of Facebook advertising in small portion. This finding help marketers in order to do effective advertising in Facebook.