The impact of promotional mix towards Arahmas Damai Travel & Tours Melaka

Promotion is one of the key aspects of the marketing mix. Promotion involves disseminating information about product, product line, brand or company and this variable creates a promotional mix or promotional strategy. Regardless of what types of business the company are in, they need to develop promotional strategies. Company can use promotional mix for their promotional strategies in helping them to communicate clearly to their target market. Through promotional activities also company can inform consumers the important information about their products or services The development of customer awareness is one of the main objectives of advertising and promotion. When people think of examples of a product type or category, they usually think of a limited number of brand names. Arahmas Damai Travel & Tours service existence is not being aware by public majority. One of the factors is the lack of effective promotional activities done by ADDT to attract customer are not very aggressive and it is not enough to attract consumers to purchase company’s product and services. Thus this paper is carried out the study the impact of promotional tools towards Arahmas Damai Travel & Tours in the light of five determinants, which are advertising, sales promotion, public relation, personal selling and direct marketing.