Whats next? : Malaysia web advertising for the future / Mohd Khairulnizam Ramli

Mohd Khairulnizam, Ramli (2017) Whats next? : Malaysia web advertising for the future / Mohd Khairulnizam Ramli. IDEALOGY, 2 (1). pp. 52-58. ISSN 2550-214X

Abstract

Marketing and advertising industry in Malaysia, especially those who are using digital media as a growing medium and use the various parties in Malaysia, as we can see and know the trend towards e-commerce website (buying, selling, marketing, advertising) increasingly in demand. Internet penetration (growing number of users), is the development of online digital media in Malaysia. All this
has been proved by statistics that are made through studies and surveys on the development of the use of digital media as a medium by advertiser’s statistics
taken from (internetworldstats.com, 2011).

Metadata

Item Type: Article
Creators:
Creators
Email / ID Num.
Mohd Khairulnizam, Ramli
mohdk823@perak.uitm.edu.my
Subjects: H Social Sciences > HF Commerce > Advertising
H Social Sciences > HF Commerce > Advertising > Malaysia
Divisions: Universiti Teknologi MARA, Perak > Seri Iskandar Campus
Journal or Publication Title: IDEALOGY
UiTM Journal Collections: UiTM Journal > Idealogy Journal (IdJ)
ISSN: 2550-214X
Volume: 2
Number: 1
Page Range: pp. 52-58
Keywords: Malaysia web advertising
Date: 2017
URI: https://ir.uitm.edu.my/id/eprint/32564
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