Strategies to promote underwater tourism / David Laeng

The study mainly encapsulates the potential attractiveness of underwater tourism activities, i.e. Snorkelling and Scuba Diving as one of the tourism
product offering and attraction. The level of tourist's perception, experience and expectation was measured, that would help to put up some suggestions and recommendations as to enhance promotional strategies on underwater tourism activities. Throughout the period of this study one hundred and fifty two responses had been received and the data collected was analyzed. The overall findings indicated that there is favorable rating awarded towards the natural diversity of the underwater tourism product offering. The outcome of the survey mostly indicates high level of tourist satisfaction despite lack of supported facilities. As tourist today are far more complicated, it is important for all tourism related business to know the specific characteristics of tourist so that
they can be better serve and to reach them in the most effective way.