Items where Subject is "Advertising"

Article

Analysis of reputation effect, attractiveness of advertising and community effects on positive word of mouth with variable intervening customer values on users of GSM-based cellular cards in Palembang City / Megawati and Sri Megawati Elizabeth. (2020) Insight Journal (IJ), 6 (27). pp. 270-276. ISSN 2600-8564

Pengaruh mesej promosi / Rohana Awang. (2003) Gading Jurnal Akademik, 1,2 (8). pp. 188-193. ISSN 0128-5599

Color psychology in advertising / Puteri Adlin Afina Azam Fitri. (2020) Journal of Art and Design (REKA), 2. pp. 26-28. ISSN 2600-7878V

Does only religiosity matter in celebrity endorsement and advertising effectiveness? evidence from the tourism sector/ Nor Faiz Azizan ... [et al.]. (2022) Journal of Emerging Economies & Islamic Research, 10 (2). pp. 1-31. ISSN 2289-2559

A systematic review on the influence of product placement (PPL) in Korean drama and its effects towards youth purchase intention on Korean products in Malaysia / Wan Nurdayana Che Wan Mohd Khair. (2022) Forum Komunikasi, 17 (1): 5. pp. 87-99. ISSN 0127-8991

Emotional appeal in advertising / Izz Dania Dzulkifle. (2020) Journal of Art and Design (REKA), 2. pp. 23-25. ISSN 2600-7878V

Penyadaran bahaya standarisasi kecantikan pada iklan kosmetik melalui iklan layanan masyarakat / Elvira Nainggolan dan Retno Purwanti. (2017) Idealogy Journal, 2 (2). pp. 154-168. ISSN 2550-214X

The fall of advertising and the rise of PR / Shifa Faizal. (2008) Forum Komunikasi, 7 (1): 11. pp. 90-91. ISSN 0127-8991

Religion as brand image in local beauty brand advertising / Mohd Fauzi Harun…[et.al]. (2019) e-Journal of Islamic Thought and Understanding (e-JITU), 2. pp. 109-123. ISSN e-ISSN:2006-9617

Revisiting the effect of mobile advertising content on buying intention / Nor Hazlina Hashim, Normalini Md Kassim and Roshni Ann George. (2017) Gading Journal For The Social Sciences, 20 (1). ISSN 2600 7568

Impact of brand awareness, brand equity and brand slogan towards product advertisement: a case study in advertising industry / Rohani Jangga ... [et al.]. (2020) Insight Journal (IJ), 6 (20). pp. 199-207. ISSN 2600-8564

Kepentingan imej fotografi terhadap medium papan tanda pengiklanan pelancongan / Khairul Anuar Ibrahim ... [et al.]. Idealogy Journal, 2 (1). pp. 34-37. ISSN 2550-214X

An application of logistic regression for analyzing transit advertising characteristics / Sakinah Mat Zin and Nor Aini Hassanuddin. (2014) Esteem Academic Journal, 10 (2). pp. 20-30. ISSN 1675-7939

Digital marketing in online shopping / Baderisang Mohamed and Aimy Zatul Akhmar Muhamad Nor Azeri. (2021) FBM Insights, 3: 12. pp. 34-36. ISSN 2716-599X

A study on consumer’s attitude towards viral advertising on social media: a case study in an ice cream manufacturing company / Noorita bt Mohammad ... [et al.]. (2020) Insight Journal (IJ), 6 (12). pp. 113-124. ISSN 2600-8564

Advertising literacy among low-income community in the context of fly postings in Malaysia’s reality digital environment / Neesa Ameera Mohammed Salim … [et al.]. (2020) Voice of Academia (VOA), 16 (2). pp. 21-30. ISSN 2682-7840

Semantic and syntactic evaluations of food brand slogans / Noraziah Mohd Amin, Nursafwah Tugiman and Mohamad Noor Salehhuddin Sharipudin. (2024) Journal of Tourism, Hospitality and Culinary Arts, 16 (1). pp. 1026-1045. ISSN 1985-8914 ; 2590-3837

Whats next? : Malaysia web advertising for the future / Mohd Khairulnizam Ramli. (2017) Idealogy Journal, 2 (1). pp. 52-58. ISSN 2550-214X

A comparative study on the determinants of non-business and business students entrepreneurship intention / Nurul Hidayana Mohd Noor … [et al.]. (2021) Advances in Business Research International Journal (ABRIJ), 7 (1): 5. pp. 1-12. ISSN 2462-1838

'1957 Hati Malaya' film screening brings patriotism to life at Faculty of Pharmacy, UiTM / Zakiah Mohd Noordin. (2024) Prescription (9).

The advertising practitioner and the imbuement of Al-Ghazali’s Islamic ethics framework / Aida Mokhtar. (2019) Forum Komunikasi (FK), 14 (1). pp. 1-22. ISSN 0128-2379

The Effectiveness of tv commercial ads on bullying / Nur Hanis Syafi Abdul Halim & Anwar Fikri Abdullah. (2018) Idealogy Journal, 3 (2). pp. 243-252. ISSN 2550-214X

Factors influencing purchase intention based on facebook advertising: DAS / Akmal Aini Othman ... [et al.]. (2019) Insight Journal (IJ), 5 (27). pp. 232-238. ISSN 2600-8564

Malaysian advertising: time for stock taking / Khairuddin Othman. (2008) Forum Komunikasi, 7 (1): 2. pp. 10-16. ISSN 0127-8991

Marketing tourism in the digital era and determinants of success factors influencing tourist destinations preferences / Mbarek Rahmoun and Yasser Baeshen. (2021) Asia-Pacific Management Accounting Journal (APMAJ), 16 (1). pp. 163-181. ISSN 1675-3194

Word of mouth: a systematic review of restaurants and cafés / Raja Iskandar Putera Raja Mustapha and Nadia Hanin Nazlan. (2024) Journal of Tourism, Hospitality and Culinary Arts, 16 (1). pp. 303-326. ISSN 1985-8914 ; 2590-3837

Visual in advertising / Noor Atheerah Redza Rezduan. (2020) Journal of Art and Design (REKA), 2. pp. 14-16. ISSN 2600-7878V

Exploring the potential of local food in promoting cultural heritage tourism product in Bandar Maharani, Muar, Johor / Puteri Yuliana Samsudin … [et al.]. (2023) Borneo Akademika, 7 (2). pp. 162-174. ISSN 2462-1641

Influence of social media on consumers’ food choices / Chemah Tamby Chik... [et al.]. (2019) Insight Journal (IJ), 4 (3). pp. 21-34. ISSN 2600-8564

Modelling the synergy of digital marketing and advertising in real estate / Wan Norhishamuddin Wan Rodi, Nurul Syakima Mohd Yusof and Nor Adibah Mohd Arif. (2024) Built Environment Journal, 21 (2): 6. pp. 78-91. ISSN 2637-0395

Book Section

Analysis of reputation effect, attractiveness of advertising and community effects on positive word of mouth with variable intervening customer values on users of gsm-based cellular cards in Palembang City / Megawati and Sri Megawati Elizabeth. (2019) In: The 6th International Accounting & Business Conference 2019. Secretariat of IABC 2019, 6th . UiTM Cawangan Johor, Segamat Johor, p. 91.

Factors influencing purchase intention based on facebook advertising: DAS / Jaslin Md Dahlan ...[et al.]. (2019) In: The 6th International Accounting & Business Conference 2019. Secretariat of IABC 2019, 2019 . UiTM Cawangan Johor, Segamat Johor, p. 85.

Impact of brand awareness, brand equity and brand slogan towards product advertisement: A case study in advertising industry / Rohani Jangga ...[et al.]. (2019) In: The 6th International Accounting & Business Conference 2019. Secretariat of IABC 2019, 6th . UiTM Cawangan Johor, Segamat Johor, p. 84.

Firm’s strategy and social media adoption: the dynamic capabilities perspective / Atthaphon Mumi Mahasarakham. (2021) In: International Conference on Emerging Computational Technologies (ICECoT 2021). Faculty of Computer and Mathematical Sciences, Kampus Jasin, Melaka, pp. 58-62. ISBN 978-967-15337 (Submitted)

Transfer pricing practises of intensive advertising, marketing and promotion expense in Indonesia: case study in PT Z / Punia Mega Metlissa and Nanda Ayu Wijayanti. (2021) In: E-Proceeding for Asian Conference on Business, Economics and Social Science (ACBESS) 2021. Center for Islamic Philanthropy and Social Finance (CIPSF), Alor Gajah, p. 88.

A study on consumer’s attitude towards viral advertising on social media: A case study in an ice cream manufacturing company / Noorita Mohammad... [et al.]. (2019) In: The 6th International Accounting & Business Conference 2019. Secretariat of IABC 2019, 2019 . UiTM Cawangan Johor, Segamat Johor, p. 34.

Applying decomposed theory of planned behaviour (DTPB) in predicting individual's intention to purchase halal personal care products: The moderating role of spiritual intelligence / Sulaiman Nawawi. (2018) In: The Doctoral Research Abstracts. IGS Biannual Publication, 14 . Institute of Graduate Studies, UiTM, Shah Alam.

Gallant by Bold: final year degree online exhibition bachelor of Graphic Design class of 2021: advertising / Fakulti Seni Lukis & Seni Reka UiTM Shah Alam. (2021) In: Gallant by Bold: final year degree online exhibition bachelor of Graphic Design class of 2021. Fakulti Seni Lukis & Seni Reka UiTM Shah Alam, Shah Alam, Selangor, pp. 59-84. ISBN 2637-1162

Metaphorical visual persuasion: the perception of Malay product in press advertisement / Fatrisha Yussof … [et al.]. (2014) In: International Conference on Islamic Business, Art, Culture & Communication (ICIBACC 2014). Division of Research and Industry Linkages, UiTM Melaka, Alor Gajah, p. 59.

House rental advertisement for UiTM Jasin student using the filtering technique / Asyraff Aizzat Zaidi and Norbahiyah Awang. (2021) In: International Jasin Multimedia and Computer Science Invention and Innovation Exhibition (i-JaMCSIIX 2021). International Jasin Multimedia and Computer Science Invention and Innovation Exhibition, 4 . Faculty of Computer and Mathematical Sciences, Jasin, p. 13.

Monograph

Brand awareness of higher education institutions: a case study at UTHM Pagoh Campus / Siti Nur Amira Jaafar. (2018) Other. Bachelor of Business Administrations (Hons) Marketing, Segamat, Johor. (Unpublished)

To study effectiveness of advertisement Superlilo Sdn. Bhd. on brand awareness, brand equity and brand slogan towards unpopular brand / Hazieqa Syabilla Mohd Hatta. (2018) Industrial Training. UiTM Cawangan Johor, Segamat Johor. (Unpublished)

Factors that influence the effective of social media advertising towards consumers' response : a study at Netherlands Maritime Institute of Technology / Nurul Arinah Muhammud. (2018) Other. Bachelor Of Business Administrations (Hons) Marketing, Segamat, Johor.

Influencer marketing as a marketing tool: the process of creating an influencer marketing campaign on Instagram and successful the influencer marketing campaign by Nuren Group (Enlinea Sdn. Bhd.) / Siti Norshafida Sharifudin. (2018) Industrial Training. Bachelor of Business Administrations (Hons) Marketing, Segamat, Johor. (Unpublished)

Impact of digital marketing on customer relationship of Icon Smart Home company / Nur Faziera Zaidi. (2012) Industrial Training. Bachelor of Business Administrations (Hons) Marketing, Segamat, Johor.

Conference or Workshop Item

Consumer protection over soft issues relating to online advertising in Malaysia / Nur Hidayah Ab Aziz. (2014) In: “Harmonising Law and Social Norms” International Conference on Law, Policy and Social Justice (ICLAPS 2014), 10 - 11 September 2014, Park Royal Hotel. Penang.

Advertising literacy among low-income community in the context of fly postings in Malaysia’s reality digital environment / Neesa Ameera ... [et al.]. (2019) In: e-proceedings Design Decoded 2019, 19 / 20 June 2019, Mangrove Tourism Complex, Sungai Merbok 08000 Sungai Petani, Kedah.

Memartabatkan bahasa Melayu melalui pengiklanan / Kamisah Ariffin … [et al.]. (2015) In: KONAKA Konferensi Akademik 2015 Pelestarian Warisan Melayu Pencetus Penambahan Ilmu, 4 November 2015, Al-Biruni , UiTM Cawangan Pahang.

Superiority claims in advertisements: What you should know / Kamisah Hj Ariffin, Norazlan Anual. (2005) In: Prosiding KONAKA Konferensi Akademik 2005, 13 -15 Disember 2005, UiTM PAHANG.

The use of weasel words as disclaimers in superiority claims / Kamisah Ariffin …[et al.]. (2013) In: Prosiding KONAKA Konferensi Akademik (Sains Sosial) 2013, 28-29 Oktober 2013, Bukit Gambang Resort City, Gambang, Pahang, Malaysia.

The effectiveness of advertisement by Petronas on conservation of Malaysian Culture / Noorlida Daud. (2012) In: 1st International Conference on Innovation and Technology for Sustainable Built Environment 2012 (ICITSBE 2012), 16-17 April 2012, Universiti Teknologi MARA Cawangan Perak.

Penerimaan budaya pelbagai kaum di Malaysia melalui iklan Petronas / Noorlida Daud, Azlan Zainal dan Mohd Rozali Othman. (2012) In: The 9th Regional Symposium of the Malay Archipelago, 11-12 December 2012, Al Khawarizmi Lecture Hall, UiTM Perak.

Muslim academicians' attitudes toward offensive television advertisements on health and beauty products / Maisarah Ishak …[et al.]. (2012) In: PROSIDING KONAKA 2012, 5 - 6 November 2012, Gambang Resort, Kuantan, Pahang.

Application and best practices of new communication technology: a case study of Tourism Malaysia 2014 / Nurul Diana Jasni ... [et al.]. (2014) In: TeSSHI 2014, 5 & 6 Nov 2014, One Hotel Helang, Langkawi Kedah Malaysia.

Visual brand communication toward brand content / Muhamad Hanapi Khamis ... [et al.]. (2021) In: Proceedings of International Conference on Language, Education, Humanities &Social Sciences (i-LEdHS2021), 22 Februari 2021, Universiti Teknologi MARA Cawangan Kelantan.

Thesis

A study on concern about disadvantages online shopping among online shoppers / Noor Syahhirah Ab.Rahim. (2018) Degree thesis, thesis, Universiti Teknologi MARA, Melaka.

Car advertisement online system (CAOS) / Mohamad Helmi Ahmad Zaiki. (2007) Degree thesis, thesis, Universiti Teknologi Mara (UiTM).

Developing a visual rhetoric conceptual framework for public service announcements (PSAs) advertising campaigns / Nur Safinas Albakry. (2016) PhD thesis, thesis, Universiti Teknologi MARA (UiTM).

A study on how advertising affect online shopping company (Human Factory) / Falicia Injong Anak Bujang. (2013) Degree thesis, thesis, Universiti Teknologi MARA.

Jas Ads: Advertisements Listings Web / Khairul Naim Anuar. (2020) Degree thesis, thesis, Universiti Teknologi MARA, Melaka.

A study on the effectiveness of promotion strategy formulated by public mutual in Kota Kinabalu area / Azilinah Asin. (2009) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Sabah.

A study on the potential customer's awareness towards tour package offered by Perpel Travel and Tours Sdn. Bhd. Kota Bharu Branch / Kamilah Baharuddin. (2000) Degree thesis, thesis, Universiti Teknologi MARA, Kelantan.

Radio Malaysia Sarawak: radio advertising problems and opportunities / Udin Bujang. (1999) Degree thesis, thesis, Universiti Teknologi MARA, Sarawak.

The effectiveness of online advertisement towards customer purchase intention in travel agency / Nurfatihah Effdanizam. (2019) Degree thesis, thesis, Universiti Teknologi MARA, Sabah.

Suspicious online car advertisement detector using principle component analysis (PCA) / Fathiah Husna Firdaus. (2019) Degree thesis, thesis, Universiti Teknologi MARA (UiTM).

Customers’ attitude toward message effectiveness on newspaper advertising of Naza Kia Malaysia Sdn. Bhd / Muhammad Hanif Hasan. (2012) Degree thesis, thesis, Universiti Teknologi MARA, Kelantan.

Developing augmented reality application for advertising local snacks product (Ropis) / Muhammad Affiq Darimy Hazil Azran. (2022) Degree thesis, thesis, Universiti Teknologi MARA, Melaka.

Code-switching in advertising : an exploratory study on "Manglish" and "Bahasa Rojak" in newspaper and advertisements / Noraminah Ibrahim. (2013) Masters thesis, thesis, Universiti Teknologi MARA (UiTM).

Pembangunan model pengiklanan digital patuh syariah dalam pemasaran produk ubatan tradisional / Nurzahidah Jaapar. (2023) PhD thesis, thesis, Universiti Teknologi MARA (UiTM).

Business plan for grinding and packaging of pepper products for retailing market / Gura Langgong. (2018) Masters thesis, thesis, Universiti Teknologi MARA.

Visual syntax: a study of visual narrative promoting social unity through Petronas thematic television commercials / Khairulwafi Mamat. (2022) PhD thesis, thesis, Universiti Teknologi MARA (UiTM).

An advertising approach to promote energy drink case study: Gorilla Energy drink / Muhammad Reedha Mat Lizah. (2019) Degree thesis, thesis, Universiti Teknologi MARA, Melaka.

A simultaneous assessment of the hierarchical models of market orientation and external environmental factors (EEFs) on the relationship between innovation orientation and concept development in chain restaurants / Mazalan Mifli. (2014) PhD thesis, thesis, Universiti Teknologi MARA.

A study on the awareness of baby dumping using communication design advertising / Mohamad Haikal Mohamad Ghani. (2022) Degree thesis, thesis, Universiti Teknologi MARA, Melaka.

A study on advertising awareness on online gaming addiction among children / Nor Iffah Mohamad Rizal. (2018) Degree thesis, thesis, Universiti Teknologi MARA, Melaka.

Research on the effectiveness of RMK advertisement in promoting their products/ services: from the perspectives of advertisers / Ruhaila Mohamed. (2000) Degree thesis, thesis, Universiti Teknologi MARA, Kelantan.

Using advertising design to spread the awareness of child abuse in the neighbourhood compound / Mohamad Najib Mohamed Salleh. (2022) Degree thesis, thesis, Universiti Teknologi MARA, Melaka.

The analysis of misleading headline and body copy in Malaysian cosmetic product advertisement: the consumer views / Siti Nur Aishah Mohd Idrus. (2022) Degree thesis, thesis, Universiti Teknologi MARA, Melaka.

Unification of visual rhetoric within design elements in packaging design for SMEs in Malaysia / Safrina Muhammad Azmi. (2022) PhD thesis, thesis, Universiti Teknologi MARA (UiTM).

A study on the effectiveness in terms of advertisement issue promotion in Yayasan Sabah Market News Scan (MNS) for forest products / Vivie Murhizawatie Murkam. (2008) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Sabah.

The effectiveness of promotional strategy by Kuala Lumpur Craft Cultural Complex / Raja Maimunah Raja Ngah. (1997) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Insight into the minds of tweens: unlocking the mystery of cool brands / Masdiana Sulaiman. (2013) PhD thesis, thesis, Universiti Teknologi MARA.

Student Project

A study on domestic tourists awareness toward Malaysia tourism promotion board advertisement within Klang Valley / Rafida Ab. Manan. (1999) [Student Project] (Submitted)

Mengkaji penggunaan usul jualan unik dalam bidang pengiklanan / Noraini Abd Aziz @ Abdullah. (1991) [Student Project] (Unpublished)

Transfer pricing in multinational companies / Noni Mazlina Abd. Mahmour. (1998) [Student Project] (Unpublished)

A study on the current promotional strategies of Guthrie Aviation Services Sdn. Bhd. (GASSB) helicopter services / Fariz Abdul Aziz. (1995) [Student Project] (Unpublished)

The perceptions of students in UiTM Negeri Sembilan Rembau Campus towards KFC Chizza advertisement / Mohd Faris Hafifi Abdul Halim. (2018) [Student Project] (Unpublished)

The level of tolerance from women toward nudity advertisement / Helenah Abdul Hatta. (2013) [Student Project] (Unpublished)

A study of factor content marketing elements and the effectiveness on search advertisement/ Nor Mazlin Abdul Munib. (2018) [Student Project] (Unpublished)

The effectiveness of product placement in a 60 second video and its influence towards consumer behaviour / Aiza Adriena Abdull Ropha. (2018) [Student Project] (Unpublished)

The relationship between contributing factors and the usage of UiTM student portal / Nur Amalina Abdullah, Nur Jannatulnaim Mohd Safee and Nurul Alyaa Fatin Ariffin. (2012) [Student Project] (Submitted)

The implementing of social media advertising strategy: a case on perusahaan makanan dan pengawetan istimewa / Muhamad Farid Abu Hashim. (2017) [Student Project] (Unpublished)

Factors influencing societies perception towards offensive advertisement : the case study of University Teknologi MARA (UiTM) Sabah's student / Ag Sharil Ag Ali. (2014) [Student Project] (Unpublished)

A study of marketing strategy on foods and beverages industry in Klang Valley / Siti Aida Ahmad. (2005) [Student Project] (Submitted)

The effectiveness of promotion tools in enhancing the customer awareness “Study in Rasamas Restaurant” / Mohd Khushairy Ahmad Shaifudin. (2008) [Student Project] (Unpublished)

Study on eco-tourism industry in Kuching: marketing issues and impacts of eco-tourism / Sain Akong. (2002) [Student Project] (Unpublished)

The effectiveness of promotional strategy of Sijil Simpanan Premium in Kota Kinabalu, Sabah / Nur Sheraida Alimadi. (2010) [Student Project] (Submitted)

Factors influencing the intention to watch online video advertising among UiTM Kampus Bandaraya Melaka student / Faris Ahmad Anis Ahmad. (2018) [Student Project] (Unpublished)

The marketing effectiveness of Tabung Haji`s Link Card (THLC) among rural account holders in Sabah / Mohamad Harith Annuar. (2016) [Student Project] (Unpublished)

Pendekatan perancangan perletakan papan tanda iklan di kawasan perancangan pusat Kota Bharu, Kelantan / Azmi Ariffin. (1993) [Student Project] (Unpublished)

Factors affect the effectiveness of Facebook advertising / Nur Atiqah Arjunik. (2017) [Student Project]

Customer's perception towards promotion strategy packages provide Hasil Tani Enterprise Sdn Bhd / Cyril Athanasius Kelitu. (2010) [Student Project] (Submitted)

A study of the potential customer's in corporate sector's awareness of the services offered by Kopetro Travel & Tours Kerteh branch / Che Zaituhanas Awang. (1999) [Student Project] (Submitted)

Effects of advertising appeal and endorser's credibility on radio advertising effectiveness / Nurhidayah Awang Damit. (2016) [Student Project] (Submitted)

A study on the effectiveness of fear appeal anti-smoking advertisement towards cigarette packages / Fareezal Awang Jaffar. (2014) [Student Project] (Submitted)

The effectiveness of television commercial toward Malaysian Audiences' Behavior / Amirul Asyraf Azman. (2018) [Student Project] (Unpublished)

Evaluating potential market acceptance of biomedical services of Pride Outlet Sdn Bhd / Alya Izzatti Azmin, Nik Nur Amalin Nadia Azmi and Nurfarain Hafifie Abd Rashid. (2018) [Student Project] (Unpublished)

Exploring the effectiveness of advertising towards brand recall / Noorsyazwani Azri Zulkifli and Anisah Mohamad Razali. (2013) [Student Project] (Unpublished)

A study on the effect of advertising on current purchasing: Brand switching and repeat purchasing / Aribah Badzis. (2004) [Student Project] (Unpublished)

The effectiveness of promotional tools to enhance public awareness towards services provided by Melaka International Trade Centre (MITC) / Liyana Baharudin. (2007) [Student Project] (Unpublished)

Factors influencing the effectiveness of celebrity endorsement in advertisement / Harlinda Bailey. (2015) [Student Project] (Submitted)

The study on customers’ attitude towards online advertising in KTC Convention & Apartment SDN BHD / Adrian Banus. (2013) [Student Project] (Submitted)

Exploring effectiveness of word of mouth in promoting Etiqa Takaful / Tanill Camillus Tan. (2010) [Student Project] (Submitted)

Reaksi remaja terhadap iklan minuman bergas 'Coca-Cola Chup!' satu kajian kes di daerah Kubang Pasu, Kedah / Nor Rasyidi Dahlan. (1998) [Student Project] (Unpublished)

Impact of celebrity endorsed to customers purchase intentions towards cosmetics advertising / Yverene Gail Daidrence Daigo. (2015) [Student Project] (Submitted)

UiTM students' attitude towards online advertising in Kota Samarahan / Ivore Quinn Dolley. (2018) [Student Project] (Unpublished)

Effectiveness of RTM Sabah's radio advertisement: a client's perspective / Cindy Florence Edward A. (2013) [Student Project] (Unpublished)

The significant of a wayfinding plan for Jong’s crocodile farm and zoo as a factor to add customer satisfaction / Alex Anderian Geling. (2013) [Student Project] (Unpublished)

Young women reaction towards sexual appeal print media advertising (Magazines) : UiTM female students case study / Susan Yorzerica Gerard. (2014) [Student Project] (Unpublished)

Consumer's perception and acceptance towards Facebook advertising / Joanna Badong Gilbert. (2015) [Student Project] (Unpublished)

Consumers' perception and acceptance towards Facebook advertising / Joanna Badong Gilbert. (2015) [Student Project] (Submitted)

The relevance of practicing newspaper advertising: a case study of KFCH International College / Muhamad Khairul Iskandar Hajis. (2014) [Student Project] (Unpublished)

A study on the promotional campaign by the Multimedia College (MMC) Sabah / Fatimah Hariani Hamdan. (2006) [Student Project] (Submitted)

Factors determining the effectiveness of celebrity endorsed advertisements: the case of Jakel Kuala Lumpur / Nazatul Atikah Hashim and Nor Diana Zainal. (2016) [Student Project] (Unpublished)

Effectiveness of the current promotion strategies on Takaful Hawa Plan: Takaful Malaysia Berhad, Malacca Branch / Norliza Ismail. (2004) [Student Project] (Submitted)

Brand awareness of higher education institution : a case study at UTHM Pagoh Campus / Siti Nur Amira Jaafar. (2018) [Student Project]

The impact of cosmetic advertisements in television: a case study among students in Kolej Melati UiTM Shah Alam / Noraini Jamal. (2017) [Student Project] (Unpublished)

Relationship of advertising attributes toward Gen Y attitude and behaviour intentions to adopt online advertising / Josephine Jelawat Anak James Jimmy. (2015) [Student Project] (Unpublished)

A study on the effectiveness of Yayasan Sabah Market News Scan (MNS) for forest products in disseminating market information to it's subscribers / Joy Hardey Javil. (2008) [Student Project] (Unpublished)

Factors influencing advertising from an islamic perspective: case of Wangsa Maju / Alya Johari. (2016) [Student Project] (Unpublished)

The influence of brand personality towards PETRONAS TV advertisement response: a study on PETRONAS Carigali Sdn Bhd - Sabah Operation staff / Sofia Kamin. (2010) [Student Project] (Submitted)

The study of the effectiveness of promotional strategy of Averrhoa Bilimbi (belimbing buluh) as an alternative medicine / Zubaidah Kassim @ Kee Zubaidah. (2006) [Student Project] (Submitted)

Strategies to promote underwater tourism / David Laeng. (2000) [Student Project] (Unpublished)

Streamyx advertising strategy and customer's purchase intentions / Faezah Laim. (2010) [Student Project] (Submitted)

The effectiveness of promotional tools practiced by One Two Three Communication (M) Sdn. Bhd. / Ikmal Hisyam Lokman Hakim. (2009) [Student Project] (Unpublished)

Magazine advertisement : to what extent does it influence purchasing decision in regards to fashion among the career women in Kota Kinabalu / Wahidah Magbool Rehmoon. (2007) [Student Project] (Submitted)

A study on the effectiveness of using online advertising in Multimedia College Sabah (MMC) / Beatress Elizabeth Manan. (2015) [Student Project] (Unpublished)

A study on marketing campaign by Bank Simpanan Nasional Malacca Main Branch / Roslee Maslie. (2001) [Student Project] (Submitted)

A study on secondary school students awareness toward the existence of JAIPETRA College within Kota Bharu area / Aminuddin Mat Jusoh. (1999) [Student Project] (Submitted)

The effectiveness of social media in promoting small restaurant from the customer perspectives: Bukit Tinggi 2, Klang / Rossyamila Mat Kassim & Norshahidah Musa. (2017) [Student Project] (Unpublished)

Personality of international celebrity effectiveness towards Celcom Axiata advertisement / Nur Zaratul Afni Mat Lazim and Zati Izni Shapuan. (2014) [Student Project] (Unpublished)

Effectiveness of Facebook as promotional tool for AK Maju Resources Sdn. Bhd. / Nurul Amani Md Ikram. (2018) [Student Project]

A study on the effectiveness of advertising by Malaysia Tourism Promotion Board / Yuslinda Md Yunus. (1999) [Student Project] (Submitted)

The impact of the economic crisis to Harian Metro in terms advertisement and readership / Mohammed Zulfadhli Md. Sa’at. (1999) [Student Project] (Submitted)

Best promotional tools for radio broadcasting company: a case study of Negerifm / Nur Liyana Mohamad Nasir. (2014) [Student Project]

The Influence of Jingle in Radio Advertising Towards Brand Recall and Buying Behavior / Aina Mariah Mohamad Poad. [Student Project] (Unpublished)

A study on the effectiveness of advertisement made by FELCRA in promoting FFB tender / Jamil Mohamed. (2008) [Student Project] (Submitted)

Influence of social media, print advertisement and event participation on product awareness of hausboom sparkling juice / Ahmad Danial Mohd Azlan, Khairool Ariffin Musa and Muhammad Hadzriz Mohd Yusoff. (2018) [Student Project] (Unpublished)

Fungsi seni tarian Melayu di dalam pengiklanan media massa dan media elektronik / Mastura Mohd Jarit. (1993) [Student Project] (Unpublished)

Satu tinjauan mengenai kesan penggunaan 'model' pada papan iklan terhadap pengguna di Malaysia / Rohaiza Mohd Nawi. (1999) [Student Project] (Unpublished)

A study on young consumers’ buying attention towards sex appeal advertising / Nurul Izzati Mohd Usman. (2016) [Student Project] (Unpublished)

Exploring the visiblity impact and use of online yellow pages towards Emas Rintik Sdn.Bhd / Muhamad Amirul Azreen Mohmad Yusri. (2018) [Student Project] (Unpublished)

The effectiveness of promotional activities on the awareness among UiTM's employees towards employees' welfare fund scheme / Mohammad Mokhrilhafiz Mokhtar. (2017) [Student Project] (Unpublished)

The effectiveness of promotional mix (advertising and sales promotion) in enhancing the customer awareness: “study in Agrobank” / Musa Muhammad @ Harun. (2009) [Student Project] (Unpublished)

The influence of online advertising in enhancing consumer’s purchase intention / Natassya Muhammad Redza. (2015) [Student Project] (Unpublished)

Factors that influence the effective of social media advertising: a study at Netherlands Maritime Institute of Technology (NMIT)/ Nurul Arinah Muhammud. (2018) [Student Project]

A study on promotion strategies towards Agrocash loan by Agrobank / Ronahlizah Mutang. (2008) [Student Project] (Submitted)

The influence of social media on purchase decision towards hospitality product / Soffeanie Nawawi. (2016) [Student Project] (Unpublished)

The effectiveness of advertising channel (Traditional vs Non Traditional) in Utas Travel and Tours Worldwide holiday Sdn. Bhd. / Nabila Nayan. (2018) [Student Project]

Children, adolescent and media: beauty advertising towards adolescents / Fathin Raihana Norazlan ... [et al.]. (2018) [Student Project] (Unpublished)

A study on the customers perception towards radio advertising / Nancy Nuing. (2006) [Student Project] (Submitted)

Influence of advertising tools on foreign student retention in Universiti Teknologi Malaysia (UTM) / Sham Shela Omar and Nurul Zarith Zainal. (2014) [Student Project] (Unpublished)

The awareness of radio advertising among business sectors in Kuching City / Halimah Othman. (2002) [Student Project] (Unpublished)

Teenagers attitude towards mobile advertisement within secondary school in Lahad Datu district : the case of Sek. Men. Keb. Agaseh Lahad Datu / Sheikh Mohammad Azuan Patail. (2014) [Student Project] (Unpublished)

The effectiveness of TM's online advertising towards customer in Kota Kinabalu, Sabah / Muhamad Nur Iftitah Patolongani. (2011) [Student Project] (Submitted)

A study on implementing promotion strategy in Kolej Yayasan Melaka / Nur’ain Saad. (2015) [Student Project] (Unpublished)

Social media engagement: factor motivate audiences participation on Zafesha Facebook advertising post / Mohammad Arif Hanafi Sadan. (2018) [Student Project]

Factors motivate audiences engagement on Zafesha Facebook advertising post / Mohammad Arif Hanif Sadan. (2018) [Student Project] (Unpublished)

Satu kajian tentang pandangan masyarakat remaja sekolah luar bandar tentang teknik dan pengolahan iklan-iklan syarikat rokok di televisyen di sekitar tahun 1999 / Nor Fazlie Safri. (1999) [Student Project] (Unpublished)

Brand image: how the advertisers look at Harian Metro newspaper as the right advertising media to advertise products or services / Muhamad Kasuma Said. (1999) [Student Project] (Submitted)

A study on how promotional strategies will influence the sales maximization of Dawama Sdn Bhd / Siti Suharijan Said. (2011) [Student Project] (Submitted)

Sensitivities on controversial product’s online advertising: Gen Y Muslim perspective / Sharifah Nur Iylia Said Abd Karim. (2015) [Student Project] (Unpublished)

A study on the effectiveness of promotion strategies towards 1ASLAH at Bank Rakyat Kota Belud / Ahmad Fauzi Saiffuddin. (2010) [Student Project] (Unpublished)

The effects of explicit contents in the advertisement towards children’s behavior and creativity / Naemah Syuhaidah Shahriman ... [et al.]. [Student Project] (Unpublished)

The effective website characteristics case study at Kelab Golf & Rekreasi Petronas (KGRP) / Syamimi Majdah Shaidi. (2018) [Student Project] (Unpublished)

The impact of new media advertising on consumer decision making process / Syuhaida Shaiful Anuar. (2019) [Student Project] (Unpublished)

A study on the effectiveness of the promotional activities done by SBBU SDN BHD / Shahrizal Soteri @ Sotri. (2004) [Student Project] (Unpublished)

The impact of celebrity endorsement on the consumer buying behavior towards cosmetic products / Genevieve Vivi Stoni. (2016) [Student Project] (Unpublished)

The influence of sports celebrity endorsement on consumer's purchase decision / Mohamad Nazlan Tumirin. (2018) [Student Project] (Unpublished)

Impact of packaging towards consumer buying behavior: case study for ACISB in Rawang / Nurul Syahida Ya'acob. (2006) [Student Project] (Submitted)

A study on the effectiveness of advertising by Binaraya PKINK Sdn Bhd / Azliza Yaacob. (1998) [Student Project] (Submitted)

The effectiveness of advertising channel in Muar district office / Nur Fadzillah Yacob. (2018) [Student Project]

The effectiveness of advertising channel in Muar district office / Nur Fadzillah Yacob. (2018) [Student Project] (Unpublished)

Exploring the most influential dimension of digital marketing towards customer relationship of icon smart home company / Nur Faziera Zaidi. (2018) [Student Project] (Unpublished)

The effectiveness of promotion through advertising to gain sustainable event management based on youth in Klang Valley / Rabiatul Masturah Zainal and Zafirah Aiza Abdul Aziz. (2015) [Student Project] (Unpublished)

Bluejacking as an advertisement tool / Nor Zuriati Zulkefly. (2005) [Student Project] (Unpublished)

Entrepreneurship Project

Technology Entrepreneurship (ENT600) Handphone tie / Khairul Rahmat Ahmad, Mohamad Rafaiq Hussin and Ahmad Syifaa Kamarudin. (2019) [Entrepreneurship Project] (Unpublished)

Mcdonald's Malaysia@Gerbang Alaf Restaurants Sdn Bhd / Mohd Hafiz Ahmad ... [et al.]. (2018) [Entrepreneurship Project] (Unpublished)

ENT600 : Zarenclo Design & Printing / Noranizah Arbain ... [et al.]. (2019) [Entrepreneurship Project] (Unpublished)

Company analysis starbucks coffee / Nur Farah Diana Baharum ... [et al.]. (2018) [Entrepreneurship Project] (Unpublished)

ETR300 Entrepreneurship. Business Plan : Aneka Kerepek / Roshida Binti Bujang... [et.al]. (2011) [Entrepreneurship Project] (Unpublished)

Entrepreneurship : PARADISO Enterprise / Faizah Mohd Ishak ... [et al.]. (2002) [Entrepreneurship Project] (Unpublished)

Strange Sugar Wax / Nur Hadirah Athirah Mohd Nizam. (2021) [Entrepreneurship Project] (Unpublished)

Business Opportunity : Tortilla Nachos Chips / Aeisya Dayana Mohd Radzi. (2021) [Entrepreneurship Project] (Unpublished)

Multidesign Advertising Firm / Razmee Mokhtar ... [et al.]. (2002) [Entrepreneurship Project] (Unpublished)

Business Plan : Gorgeous Coffees / Aziza Shamsudin ... [et al.]. (2009) [Entrepreneurship Project] (Unpublished)

ENT 530 Social media report / Nur Syakirah Shuib. (2021) [Entrepreneurship Project] (Unpublished)

ENT 300 Dreamland Travel Agency / Leonard Imban Sodusta... [et.al]. (2006) [Entrepreneurship Project] (Unpublished)

ENT 530 Socia media report: A.Nature Soap / Aida Nuridayu Suhaimi. (2021) [Entrepreneurship Project] (Submitted)

Fundamentals of entrepreneurship (ENT300) : case study on Blue Moon Event Management Sdn Bhd / Doria Ukung Ujal...[et al.]. (2008) [Entrepreneurship Project] (Unpublished)

Rancangan Perniagaan Asas Keusahawanan (ETR300): Dreamworks Animation Sdn. Bhd. / Zaminuddin Zainal Abidin … [et al.]. (1999) [Entrepreneurship Project] (Unpublished)

Research Reports

A study of on-line payment awareness in Terengganu: a case of e-services offered by government / Mimi Zazira Hashim, Roziana Ahmed and Mohd Khirzan Badzli Abd Rahman. (2008) [Research Reports] (Unpublished)

Fly posting prohibition signage as a problem solving medium / Neesa Ameera Mohamed Salim ... [et al.]. (2012) [Research Reports] (Unpublished)

Factors affecting the purchase of local beverage product / Noorita Mohammad, Mariam Setapa and Khairunnisa Rahman. (2012) [Research Reports] (Unpublished)

Entrepreneurial social network modelling on business performance of Malay entrepreneurs in Malaysia / Ehsan Fansuree Mohd.Surin, Nurul Hafez Abd. Halil and Oswald Timothy Edward. (2014) [Research Reports] (Unpublished)

The relationship of active teaching and learning approach with entrepreneurial intention and interest / Nik Fakrulhazri Nik Hassan, Anita Md. Shariff & Zaleha Mohamad. (2010) [Research Reports] (Submitted)

The relationship between product quality and brand loyalty: a case study of Motosikal dan Enjin Nasional Sdn. Bhd. (Modenas) / Mohd Rizaimy Shaharudin, Azfahanee Zakaria and Anita Abu Hassan. (2009) [Research Reports] (Unpublished)