Items where Subject is "Advertising"

Article

Analysis of reputation effect, attractiveness of advertising and community effects on positive word of mouth with variable intervening customer values on users of GSM-based cellular cards in Palembang City / Megawati and Sri Megawati Elizabeth. (2020) Insight Journal (IJ), 6 (27). pp. 270-276. ISSN 2600-8564

False advertising and consumer online purchase behaviour / Ahmed Michail Awad Ahmed and Abdul Kadir Othman. (2024) Journal of Emerging Economies & Islamic Research, 12 (2). ISSN 2289-2559

Pengaruh mesej promosi / Rohana Awang. (2003) Gading Jurnal Akademik, 1,2 (8). pp. 188-193. ISSN 0128-5599

Color psychology in advertising / Puteri Adlin Afina Azam Fitri. (2020) Journal of Art and Design (REKA), 2. pp. 26-28. ISSN 2600-7878V

Does only religiosity matter in celebrity endorsement and advertising effectiveness? evidence from the tourism sector/ Nor Faiz Azizan ... [et al.]. (2022) Journal of Emerging Economies & Islamic Research, 10 (2). pp. 1-31. ISSN 2289-2559

A systematic review on the influence of product placement (PPL) in Korean drama and its effects towards youth purchase intention on Korean products in Malaysia / Wan Nurdayana Che Wan Mohd Khair. (2022) Forum Komunikasi, 17 (1): 5. pp. 87-99. ISSN 0127-8991

Emotional appeal in advertising / Izz Dania Dzulkifle. (2020) Journal of Art and Design (REKA), 2. pp. 23-25. ISSN 2600-7878V

Penyadaran bahaya standarisasi kecantikan pada iklan kosmetik melalui iklan layanan masyarakat / Elvira Nainggolan dan Retno Purwanti. (2017) Idealogy Journal, 2 (2). pp. 154-168. ISSN 2550-214X

The fall of advertising and the rise of PR / Shifa Faizal. (2008) Forum Komunikasi, 7 (1): 11. pp. 90-91. ISSN 0127-8991

Religion as brand image in local beauty brand advertising / Mohd Fauzi Harun…[et.al]. (2019) e-Journal of Islamic Thought and Understanding (e-JITU), 2. pp. 109-123. ISSN e-ISSN:2006-9617

Revisiting the effect of mobile advertising content on buying intention / Nor Hazlina Hashim, Normalini Md Kassim and Roshni Ann George. (2017) Gading Journal For The Social Sciences, 20 (1). ISSN 2600 7568

Predicting customer purchase monetary with advertising / Hui-Hsin Huang. (2024) Journal of International Business, Economics and Entrepreneurship (JIBE), 9 (2). pp. 41-48. ISSN 0128-7494

Impact of brand awareness, brand equity and brand slogan towards product advertisement: a case study in advertising industry / Rohani Jangga ... [et al.]. (2020) Insight Journal (IJ), 6 (20). pp. 199-207. ISSN 2600-8564

Kepentingan imej fotografi terhadap medium papan tanda pengiklanan pelancongan / Khairul Anuar Ibrahim ... [et al.]. Idealogy Journal, 2 (1). pp. 34-37. ISSN 2550-214X

An application of logistic regression for analyzing transit advertising characteristics / Sakinah Mat Zin and Nor Aini Hassanuddin. (2014) Esteem Academic Journal, 10 (2). pp. 20-30. ISSN 1675-7939

Digital marketing in online shopping / Baderisang Mohamed and Aimy Zatul Akhmar Muhamad Nor Azeri. (2021) FBM Insights, 3: 12. pp. 34-36. ISSN 2716-599X

A study on consumer’s attitude towards viral advertising on social media: a case study in an ice cream manufacturing company / Noorita bt Mohammad ... [et al.]. (2020) Insight Journal (IJ), 6 (12). pp. 113-124. ISSN 2600-8564

Advertising literacy among low-income community in the context of fly postings in Malaysia’s reality digital environment / Neesa Ameera Mohammed Salim … [et al.]. (2020) Voice of Academia (VOA), 16 (2). pp. 21-30. ISSN 2682-7840

Semantic and syntactic evaluations of food brand slogans / Noraziah Mohd Amin, Nursafwah Tugiman and Mohamad Noor Salehhuddin Sharipudin. (2024) Journal of Tourism, Hospitality and Culinary Arts, 16 (1). pp. 1026-1045. ISSN 1985-8914 ; 2590-3837

Whats next? : Malaysia web advertising for the future / Mohd Khairulnizam Ramli. (2017) Idealogy Journal, 2 (1). pp. 52-58. ISSN 2550-214X

A comparative study on the determinants of non-business and business students entrepreneurship intention / Nurul Hidayana Mohd Noor … [et al.]. (2021) Advances in Business Research International Journal (ABRIJ), 7 (1): 5. pp. 1-12. ISSN 2462-1838

'1957 Hati Malaya' film screening brings patriotism to life at Faculty of Pharmacy, UiTM / Zakiah Mohd Noordin. (2024) Prescription (9).

The advertising practitioner and the imbuement of Al-Ghazali’s Islamic ethics framework / Aida Mokhtar. (2019) Forum Komunikasi (FK), 14 (1). pp. 1-22. ISSN 0128-2379

The Effectiveness of tv commercial ads on bullying / Nur Hanis Syafi Abdul Halim & Anwar Fikri Abdullah. (2018) Idealogy Journal, 3 (2). pp. 243-252. ISSN 2550-214X

Factors influencing purchase intention based on facebook advertising: DAS / Akmal Aini Othman ... [et al.]. (2019) Insight Journal (IJ), 5 (27). pp. 232-238. ISSN 2600-8564

Malaysian advertising: time for stock taking / Khairuddin Othman. (2008) Forum Komunikasi, 7 (1): 2. pp. 10-16. ISSN 0127-8991

Marketing tourism in the digital era and determinants of success factors influencing tourist destinations preferences / Mbarek Rahmoun and Yasser Baeshen. (2021) Asia-Pacific Management Accounting Journal (APMAJ), 16 (1). pp. 163-181. ISSN 1675-3194

Word of mouth: a systematic review of restaurants and cafés / Raja Iskandar Putera Raja Mustapha and Nadia Hanin Nazlan. (2024) Journal of Tourism, Hospitality and Culinary Arts, 16 (1). pp. 303-326. ISSN 1985-8914 ; 2590-3837

Visual in advertising / Noor Atheerah Redza Rezduan. (2020) Journal of Art and Design (REKA), 2. pp. 14-16. ISSN 2600-7878V

Exploring the potential of local food in promoting cultural heritage tourism product in Bandar Maharani, Muar, Johor / Puteri Yuliana Samsudin … [et al.]. (2023) Borneo Akademika, 7 (2). pp. 162-174. ISSN 2462-1641

Influence of social media on consumers’ food choices / Chemah Tamby Chik... [et al.]. (2019) Insight Journal (IJ), 4 (3). pp. 21-34. ISSN 2600-8564

Modelling the synergy of digital marketing and advertising in real estate / Wan Norhishamuddin Wan Rodi, Nurul Syakima Mohd Yusof and Nor Adibah Mohd Arif. (2024) Built Environment Journal, 21 (2): 6. pp. 78-91. ISSN 2637-0395

Book Section

Analysis of reputation effect, attractiveness of advertising and community effects on positive word of mouth with variable intervening customer values on users of gsm-based cellular cards in Palembang City / Megawati and Sri Megawati Elizabeth. (2019) In: The 6th International Accounting & Business Conference 2019. Secretariat of IABC 2019, 6th . UiTM Cawangan Johor, Segamat Johor, p. 91.

Factors influencing purchase intention based on facebook advertising: DAS / Jaslin Md Dahlan ...[et al.]. (2019) In: The 6th International Accounting & Business Conference 2019. Secretariat of IABC 2019, 2019 . UiTM Cawangan Johor, Segamat Johor, p. 85.

Impact of brand awareness, brand equity and brand slogan towards product advertisement: A case study in advertising industry / Rohani Jangga ...[et al.]. (2019) In: The 6th International Accounting & Business Conference 2019. Secretariat of IABC 2019, 6th . UiTM Cawangan Johor, Segamat Johor, p. 84.

Firm’s strategy and social media adoption: the dynamic capabilities perspective / Atthaphon Mumi Mahasarakham. (2021) In: International Conference on Emerging Computational Technologies (ICECoT 2021). Faculty of Computer and Mathematical Sciences, Kampus Jasin, Melaka, pp. 58-62. ISBN 978-967-15337 (Submitted)

Transfer pricing practises of intensive advertising, marketing and promotion expense in Indonesia: case study in PT Z / Punia Mega Metlissa and Nanda Ayu Wijayanti. (2021) In: E-Proceeding for Asian Conference on Business, Economics and Social Science (ACBESS) 2021. Center for Islamic Philanthropy and Social Finance (CIPSF), Alor Gajah, p. 88.

A study on consumer’s attitude towards viral advertising on social media: A case study in an ice cream manufacturing company / Noorita Mohammad... [et al.]. (2019) In: The 6th International Accounting & Business Conference 2019. Secretariat of IABC 2019, 2019 . UiTM Cawangan Johor, Segamat Johor, p. 34.

Applying decomposed theory of planned behaviour (DTPB) in predicting individual's intention to purchase halal personal care products: The moderating role of spiritual intelligence / Sulaiman Nawawi. (2018) In: The Doctoral Research Abstracts. IGS Biannual Publication, 14 . Institute of Graduate Studies, UiTM, Shah Alam.

Gallant by Bold: final year degree online exhibition bachelor of Graphic Design class of 2021: advertising / Fakulti Seni Lukis & Seni Reka UiTM Shah Alam. (2021) In: Gallant by Bold: final year degree online exhibition bachelor of Graphic Design class of 2021. Fakulti Seni Lukis & Seni Reka UiTM Shah Alam, Shah Alam, Selangor, pp. 59-84. ISBN 2637-1162

Metaphorical visual persuasion: the perception of Malay product in press advertisement / Fatrisha Yussof … [et al.]. (2014) In: International Conference on Islamic Business, Art, Culture & Communication (ICIBACC 2014). Division of Research and Industry Linkages, UiTM Melaka, Alor Gajah, p. 59.

House rental advertisement for UiTM Jasin student using the filtering technique / Asyraff Aizzat Zaidi and Norbahiyah Awang. (2021) In: International Jasin Multimedia and Computer Science Invention and Innovation Exhibition (i-JaMCSIIX 2021). International Jasin Multimedia and Computer Science Invention and Innovation Exhibition, 4 . Faculty of Computer and Mathematical Sciences, Jasin, p. 13.

Monograph

Brand awareness of higher education institutions: a case study at UTHM Pagoh Campus / Siti Nur Amira Jaafar. (2018) Other. Bachelor of Business Administrations (Hons) Marketing, Segamat, Johor. (Unpublished)

Factors that influence the effective of social media advertising towards consumers' response : a study at Netherlands Maritime Institute of Technology / Nurul Arinah Muhammud. (2018) Other. Bachelor Of Business Administrations (Hons) Marketing, Segamat, Johor.

Conference or Workshop Item

Consumer protection over soft issues relating to online advertising in Malaysia / Nur Hidayah Ab Aziz. (2014) In: “Harmonising Law and Social Norms” International Conference on Law, Policy and Social Justice (ICLAPS 2014), 10 - 11 September 2014, Park Royal Hotel. Penang.

Advertising literacy among low-income community in the context of fly postings in Malaysia’s reality digital environment / Neesa Ameera ... [et al.]. (2019) In: e-proceedings Design Decoded 2019, 19 / 20 June 2019, Mangrove Tourism Complex, Sungai Merbok 08000 Sungai Petani, Kedah.

Memartabatkan bahasa Melayu melalui pengiklanan / Kamisah Ariffin … [et al.]. (2015) In: KONAKA Konferensi Akademik 2015 Pelestarian Warisan Melayu Pencetus Penambahan Ilmu, 4 November 2015, Al-Biruni , UiTM Cawangan Pahang.

Superiority claims in advertisements: What you should know / Kamisah Hj Ariffin, Norazlan Anual. (2005) In: Prosiding KONAKA Konferensi Akademik 2005, 13 -15 Disember 2005, UiTM PAHANG.

The use of weasel words as disclaimers in superiority claims / Kamisah Ariffin …[et al.]. (2013) In: Prosiding KONAKA Konferensi Akademik (Sains Sosial) 2013, 28-29 Oktober 2013, Bukit Gambang Resort City, Gambang, Pahang, Malaysia.

The effectiveness of advertisement by Petronas on conservation of Malaysian Culture / Noorlida Daud. (2012) In: 1st International Conference on Innovation and Technology for Sustainable Built Environment 2012 (ICITSBE 2012), 16-17 April 2012, Universiti Teknologi MARA Cawangan Perak.

Penerimaan budaya pelbagai kaum di Malaysia melalui iklan Petronas / Noorlida Daud, Azlan Zainal dan Mohd Rozali Othman. (2012) In: The 9th Regional Symposium of the Malay Archipelago, 11-12 December 2012, Al Khawarizmi Lecture Hall, UiTM Perak.

Muslim academicians' attitudes toward offensive television advertisements on health and beauty products / Maisarah Ishak …[et al.]. (2012) In: PROSIDING KONAKA 2012, 5 - 6 November 2012, Gambang Resort, Kuantan, Pahang.

Application and best practices of new communication technology: a case study of Tourism Malaysia 2014 / Nurul Diana Jasni ... [et al.]. (2014) In: TeSSHI 2014, 5 & 6 Nov 2014, One Hotel Helang, Langkawi Kedah Malaysia.

Visual brand communication toward brand content / Muhamad Hanapi Khamis ... [et al.]. (2021) In: Proceedings of International Conference on Language, Education, Humanities &Social Sciences (i-LEdHS2021), 22 Februari 2021, Universiti Teknologi MARA Cawangan Kelantan.

Thesis

A study on concern about disadvantages online shopping among online shoppers / Noor Syahhirah Ab.Rahim. (2018) Degree thesis, thesis, Universiti Teknologi MARA, Melaka.

Car advertisement online system (CAOS) / Mohamad Helmi Ahmad Zaiki. (2007) Degree thesis, thesis, Universiti Teknologi Mara (UiTM).

Developing a visual rhetoric conceptual framework for public service announcements (PSAs) advertising campaigns / Nur Safinas Albakry. (2016) PhD thesis, thesis, Universiti Teknologi MARA (UiTM).

A study on how advertising affect online shopping company (Human Factory) / Falicia Injong Anak Bujang. (2013) Degree thesis, thesis, Universiti Teknologi MARA.

Jas Ads: Advertisements Listings Web / Khairul Naim Anuar. (2020) Degree thesis, thesis, Universiti Teknologi MARA, Melaka.

A study on the effectiveness of promotion strategy formulated by public mutual in Kota Kinabalu area / Azilinah Asin. (2009) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Sabah.

A study on the potential customer's awareness towards tour package offered by Perpel Travel and Tours Sdn. Bhd. Kota Bharu Branch / Kamilah Baharuddin. (2000) Degree thesis, thesis, Universiti Teknologi MARA, Kelantan.

Radio Malaysia Sarawak: radio advertising problems and opportunities / Udin Bujang. (1999) Degree thesis, thesis, Universiti Teknologi MARA, Sarawak.

The effectiveness of online advertisement towards customer purchase intention in travel agency / Nurfatihah Effdanizam. (2019) Degree thesis, thesis, Universiti Teknologi MARA, Sabah.

Suspicious online car advertisement detector using principle component analysis (PCA) / Fathiah Husna Firdaus. (2019) Degree thesis, thesis, Universiti Teknologi MARA (UiTM).

Customers’ attitude toward message effectiveness on newspaper advertising of Naza Kia Malaysia Sdn. Bhd / Muhammad Hanif Hasan. (2012) Degree thesis, thesis, Universiti Teknologi MARA, Kelantan.

Developing augmented reality application for advertising local snacks product (Ropis) / Muhammad Affiq Darimy Hazil Azran. (2022) Degree thesis, thesis, Universiti Teknologi MARA, Melaka.

Code-switching in advertising : an exploratory study on "Manglish" and "Bahasa Rojak" in newspaper and advertisements / Noraminah Ibrahim. (2013) Masters thesis, thesis, Universiti Teknologi MARA (UiTM).

Pembangunan model pengiklanan digital patuh syariah dalam pemasaran produk ubatan tradisional / Nurzahidah Jaapar. (2023) PhD thesis, thesis, Universiti Teknologi MARA (UiTM).

Business plan for grinding and packaging of pepper products for retailing market / Gura Langgong. (2018) Masters thesis, thesis, Universiti Teknologi MARA.

Visual syntax: a study of visual narrative promoting social unity through Petronas thematic television commercials / Khairulwafi Mamat. (2022) PhD thesis, thesis, Universiti Teknologi MARA (UiTM).

An advertising approach to promote energy drink case study: Gorilla Energy drink / Muhammad Reedha Mat Lizah. (2019) Degree thesis, thesis, Universiti Teknologi MARA, Melaka.

A simultaneous assessment of the hierarchical models of market orientation and external environmental factors (EEFs) on the relationship between innovation orientation and concept development in chain restaurants / Mazalan Mifli. (2014) PhD thesis, thesis, Universiti Teknologi MARA.

A study on the awareness of baby dumping using communication design advertising / Mohamad Haikal Mohamad Ghani. (2022) Degree thesis, thesis, Universiti Teknologi MARA, Melaka.

A study on advertising awareness on online gaming addiction among children / Nor Iffah Mohamad Rizal. (2018) Degree thesis, thesis, Universiti Teknologi MARA, Melaka.

Research on the effectiveness of RMK advertisement in promoting their products/ services: from the perspectives of advertisers / Ruhaila Mohamed. (2000) Degree thesis, thesis, Universiti Teknologi MARA, Kelantan.

Using advertising design to spread the awareness of child abuse in the neighbourhood compound / Mohamad Najib Mohamed Salleh. (2022) Degree thesis, thesis, Universiti Teknologi MARA, Melaka.

The analysis of misleading headline and body copy in Malaysian cosmetic product advertisement: the consumer views / Siti Nur Aishah Mohd Idrus. (2022) Degree thesis, thesis, Universiti Teknologi MARA, Melaka.

Unification of visual rhetoric within design elements in packaging design for SMEs in Malaysia / Safrina Muhammad Azmi. (2022) PhD thesis, thesis, Universiti Teknologi MARA (UiTM).

A study on the effectiveness in terms of advertisement issue promotion in Yayasan Sabah Market News Scan (MNS) for forest products / Vivie Murhizawatie Murkam. (2008) UNSPECIFIED thesis, thesis, Universiti Teknologi MARA, Sabah.

The effectiveness of promotional strategy by Kuala Lumpur Craft Cultural Complex / Raja Maimunah Raja Ngah. (1997) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Insight into the minds of tweens: unlocking the mystery of cool brands / Masdiana Sulaiman. (2013) PhD thesis, thesis, Universiti Teknologi MARA.

Student Project

A study on domestic tourists awareness toward Malaysia tourism promotion board advertisement within Klang Valley / Rafida Ab. Manan. (1999) [Student Project] (Submitted)

Mengkaji penggunaan usul jualan unik dalam bidang pengiklanan / Noraini Abd Aziz @ Abdullah. (1991) [Student Project] (Unpublished)

Transfer pricing in multinational companies / Noni Mazlina Abd. Mahmour. (1998) [Student Project] (Unpublished)

A study on the current promotional strategies of Guthrie Aviation Services Sdn. Bhd. (GASSB) helicopter services / Fariz Abdul Aziz. (1995) [Student Project] (Unpublished)

The perceptions of students in UiTM Negeri Sembilan Rembau Campus towards KFC Chizza advertisement / Mohd Faris Hafifi Abdul Halim. (2018) [Student Project] (Unpublished)

The level of tolerance from women toward nudity advertisement / Helenah Abdul Hatta. (2013) [Student Project] (Unpublished)

A study of factor content marketing elements and the effectiveness on search advertisement/ Nor Mazlin Abdul Munib. (2018) [Student Project] (Unpublished)

The effectiveness of product placement in a 60 second video and its influence towards consumer behaviour / Aiza Adriena Abdull Ropha. (2018) [Student Project] (Unpublished)

The relationship between contributing factors and the usage of UiTM student portal / Nur Amalina Abdullah, Nur Jannatulnaim Mohd Safee and Nurul Alyaa Fatin Ariffin. (2012) [Student Project] (Submitted)

The implementing of social media advertising strategy: a case on perusahaan makanan dan pengawetan istimewa / Muhamad Farid Abu Hashim. (2017) [Student Project] (Unpublished)

Factors influencing societies perception towards offensive advertisement : the case study of University Teknologi MARA (UiTM) Sabah's student / Ag Sharil Ag Ali. (2014) [Student Project] (Unpublished)

A study of marketing strategy on foods and beverages industry in Klang Valley / Siti Aida Ahmad. (2005) [Student Project] (Submitted)

The effectiveness of promotion tools in enhancing the customer awareness “Study in Rasamas Restaurant” / Mohd Khushairy Ahmad Shaifudin. (2008) [Student Project] (Unpublished)

Study on eco-tourism industry in Kuching: marketing issues and impacts of eco-tourism / Sain Akong. (2002) [Student Project] (Unpublished)

The effectiveness of promotional strategy of Sijil Simpanan Premium in Kota Kinabalu, Sabah / Nur Sheraida Alimadi. (2010) [Student Project] (Submitted)

Factors influencing the intention to watch online video advertising among UiTM Kampus Bandaraya Melaka student / Faris Ahmad Anis Ahmad. (2018) [Student Project] (Unpublished)

The marketing effectiveness of Tabung Haji`s Link Card (THLC) among rural account holders in Sabah / Mohamad Harith Annuar. (2016) [Student Project] (Unpublished)

Pendekatan perancangan perletakan papan tanda iklan di kawasan perancangan pusat Kota Bharu, Kelantan / Azmi Ariffin. (1993) [Student Project] (Unpublished)

Factors affect the effectiveness of Facebook advertising / Nur Atiqah Arjunik. (2017) [Student Project]

Customer's perception towards promotion strategy packages provide Hasil Tani Enterprise Sdn Bhd / Cyril Athanasius Kelitu. (2010) [Student Project] (Submitted)

A study of the potential customer's in corporate sector's awareness of the services offered by Kopetro Travel & Tours Kerteh branch / Che Zaituhanas Awang. (1999) [Student Project] (Submitted)

Effects of advertising appeal and endorser's credibility on radio advertising effectiveness / Nurhidayah Awang Damit. (2016) [Student Project] (Submitted)

A study on the effectiveness of fear appeal anti-smoking advertisement towards cigarette packages / Fareezal Awang Jaffar. (2014) [Student Project] (Submitted)

The effectiveness of television commercial toward Malaysian Audiences' Behavior / Amirul Asyraf Azman. (2018) [Student Project] (Unpublished)

Evaluating potential market acceptance of biomedical services of Pride Outlet Sdn Bhd / Alya Izzatti Azmin, Nik Nur Amalin Nadia Azmi and Nurfarain Hafifie Abd Rashid. (2018) [Student Project] (Unpublished)

Exploring the effectiveness of advertising towards brand recall / Noorsyazwani Azri Zulkifli and Anisah Mohamad Razali. (2013) [Student Project] (Unpublished)

A study on the effect of advertising on current purchasing: Brand switching and repeat purchasing / Aribah Badzis. (2004) [Student Project] (Unpublished)

The effectiveness of promotional tools to enhance public awareness towards services provided by Melaka International Trade Centre (MITC) / Liyana Baharudin. (2007) [Student Project] (Unpublished)

Factors influencing the effectiveness of celebrity endorsement in advertisement / Harlinda Bailey. (2015) [Student Project] (Submitted)

Exploring effectiveness of word of mouth in promoting Etiqa Takaful / Tanill Camillus Tan. (2010) [Student Project] (Submitted)

Reaksi remaja terhadap iklan minuman bergas 'Coca-Cola Chup!' satu kajian kes di daerah Kubang Pasu, Kedah / Nor Rasyidi Dahlan. (1998) [Student Project] (Unpublished)

Impact of celebrity endorsed to customers purchase intentions towards cosmetics advertising / Yverene Gail Daidrence Daigo. (2015) [Student Project] (Submitted)

UiTM students' attitude towards online advertising in Kota Samarahan / Ivore Quinn Dolley. (2018) [Student Project] (Unpublished)

Effectiveness of RTM Sabah's radio advertisement: a client's perspective / Cindy Florence Edward A. (2013) [Student Project] (Unpublished)

The significant of a wayfinding plan for Jong’s crocodile farm and zoo as a factor to add customer satisfaction / Alex Anderian Geling. (2013) [Student Project] (Unpublished)

Young women reaction towards sexual appeal print media advertising (Magazines) : UiTM female students case study / Susan Yorzerica Gerard. (2014) [Student Project] (Unpublished)

Consumer's perception and acceptance towards Facebook advertising / Joanna Badong Gilbert. (2015) [Student Project] (Unpublished)

Consumers' perception and acceptance towards Facebook advertising / Joanna Badong Gilbert. (2015) [Student Project] (Submitted)

The relevance of practicing newspaper advertising: a case study of KFCH International College / Muhamad Khairul Iskandar Hajis. (2014) [Student Project] (Unpublished)

A study on the promotional campaign by the Multimedia College (MMC) Sabah / Fatimah Hariani Hamdan. (2006) [Student Project] (Submitted)

Factors determining the effectiveness of celebrity endorsed advertisements: the case of Jakel Kuala Lumpur / Nazatul Atikah Hashim and Nor Diana Zainal. (2016) [Student Project] (Unpublished)

Effectiveness of the current promotion strategies on Takaful Hawa Plan: Takaful Malaysia Berhad, Malacca Branch / Norliza Ismail. (2004) [Student Project] (Submitted)

Brand awareness of higher education institution : a case study at UTHM Pagoh Campus / Siti Nur Amira Jaafar. (2018) [Student Project]

The impact of cosmetic advertisements in television: a case study among students in Kolej Melati UiTM Shah Alam / Noraini Jamal. (2017) [Student Project] (Unpublished)

Relationship of advertising attributes toward Gen Y attitude and behaviour intentions to adopt online advertising / Josephine Jelawat Anak James Jimmy. (2015) [Student Project] (Unpublished)

A study on the effectiveness of Yayasan Sabah Market News Scan (MNS) for forest products in disseminating market information to it's subscribers / Joy Hardey Javil. (2008) [Student Project] (Unpublished)

Factors influencing advertising from an islamic perspective: case of Wangsa Maju / Alya Johari. (2016) [Student Project] (Unpublished)

The influence of brand personality towards PETRONAS TV advertisement response: a study on PETRONAS Carigali Sdn Bhd - Sabah Operation staff / Sofia Kamin. (2010) [Student Project] (Submitted)

The study of the effectiveness of promotional strategy of Averrhoa Bilimbi (belimbing buluh) as an alternative medicine / Zubaidah Kassim @ Kee Zubaidah. (2006) [Student Project] (Submitted)

Strategies to promote underwater tourism / David Laeng. (2000) [Student Project] (Unpublished)

Streamyx advertising strategy and customer's purchase intentions / Faezah Laim. (2010) [Student Project] (Submitted)

The effectiveness of promotional tools practiced by One Two Three Communication (M) Sdn. Bhd. / Ikmal Hisyam Lokman Hakim. (2009) [Student Project] (Unpublished)

Magazine advertisement : to what extent does it influence purchasing decision in regards to fashion among the career women in Kota Kinabalu / Wahidah Magbool Rehmoon. (2007) [Student Project] (Submitted)

A study on the effectiveness of using online advertising in Multimedia College Sabah (MMC) / Beatress Elizabeth Manan. (2015) [Student Project] (Unpublished)

A study on marketing campaign by Bank Simpanan Nasional Malacca Main Branch / Roslee Maslie. (2001) [Student Project] (Submitted)

A study on secondary school students awareness toward the existence of JAIPETRA College within Kota Bharu area / Aminuddin Mat Jusoh. (1999) [Student Project] (Submitted)

The effectiveness of social media in promoting small restaurant from the customer perspectives: Bukit Tinggi 2, Klang / Rossyamila Mat Kassim & Norshahidah Musa. (2017) [Student Project] (Unpublished)

Personality of international celebrity effectiveness towards Celcom Axiata advertisement / Nur Zaratul Afni Mat Lazim and Zati Izni Shapuan. (2014) [Student Project] (Unpublished)

Effectiveness of Facebook as promotional tool for AK Maju Resources Sdn. Bhd. / Nurul Amani Md Ikram. (2018) [Student Project]

A study on the effectiveness of advertising by Malaysia Tourism Promotion Board / Yuslinda Md Yunus. (1999) [Student Project] (Submitted)

The impact of the economic crisis to Harian Metro in terms advertisement and readership / Mohammed Zulfadhli Md. Sa’at. (1999) [Student Project] (Submitted)

Best promotional tools for radio broadcasting company: a case study of Negerifm / Nur Liyana Mohamad Nasir. (2014) [Student Project]

The Influence of Jingle in Radio Advertising Towards Brand Recall and Buying Behavior / Aina Mariah Mohamad Poad. [Student Project] (Unpublished)

A study on the effectiveness of advertisement made by FELCRA in promoting FFB tender / Jamil Mohamed. (2008) [Student Project] (Submitted)

Influence of social media, print advertisement and event participation on product awareness of hausboom sparkling juice / Ahmad Danial Mohd Azlan, Khairool Ariffin Musa and Muhammad Hadzriz Mohd Yusoff. (2018) [Student Project] (Unpublished)

Fungsi seni tarian Melayu di dalam pengiklanan media massa dan media elektronik / Mastura Mohd Jarit. (1993) [Student Project] (Unpublished)

Satu tinjauan mengenai kesan penggunaan 'model' pada papan iklan terhadap pengguna di Malaysia / Rohaiza Mohd Nawi. (1999) [Student Project] (Unpublished)

A study on young consumers’ buying attention towards sex appeal advertising / Nurul Izzati Mohd Usman. (2016) [Student Project] (Unpublished)

Exploring the visiblity impact and use of online yellow pages towards Emas Rintik Sdn.Bhd / Muhamad Amirul Azreen Mohmad Yusri. (2018) [Student Project] (Unpublished)

The effectiveness of promotional activities on the awareness among UiTM's employees towards employees' welfare fund scheme / Mohammad Mokhrilhafiz Mokhtar. (2017) [Student Project] (Unpublished)

The effectiveness of promotional mix (advertising and sales promotion) in enhancing the customer awareness: “study in Agrobank” / Musa Muhammad @ Harun. (2009) [Student Project] (Unpublished)

The influence of online advertising in enhancing consumer’s purchase intention / Natassya Muhammad Redza. (2015) [Student Project] (Unpublished)

Factors that influence the effective of social media advertising: a study at Netherlands Maritime Institute of Technology (NMIT)/ Nurul Arinah Muhammud. (2018) [Student Project]

A study on promotion strategies towards Agrocash loan by Agrobank / Ronahlizah Mutang. (2008) [Student Project] (Submitted)

The influence of social media on purchase decision towards hospitality product / Soffeanie Nawawi. (2016) [Student Project] (Unpublished)

The effectiveness of advertising channel (Traditional vs Non Traditional) in Utas Travel and Tours Worldwide holiday Sdn. Bhd. / Nabila Nayan. (2018) [Student Project]

Children, adolescent and media: beauty advertising towards adolescents / Fathin Raihana Norazlan ... [et al.]. (2018) [Student Project] (Unpublished)

A study on the customers perception towards radio advertising / Nancy Nuing. (2006) [Student Project] (Submitted)

Influence of advertising tools on foreign student retention in Universiti Teknologi Malaysia (UTM) / Sham Shela Omar and Nurul Zarith Zainal. (2014) [Student Project] (Unpublished)

The awareness of radio advertising among business sectors in Kuching City / Halimah Othman. (2002) [Student Project] (Unpublished)

Teenagers attitude towards mobile advertisement within secondary school in Lahad Datu district : the case of Sek. Men. Keb. Agaseh Lahad Datu / Sheikh Mohammad Azuan Patail. (2014) [Student Project] (Unpublished)

The effectiveness of TM's online advertising towards customer in Kota Kinabalu, Sabah / Muhamad Nur Iftitah Patolongani. (2011) [Student Project] (Submitted)

A study on implementing promotion strategy in Kolej Yayasan Melaka / Nur’ain Saad. (2015) [Student Project] (Unpublished)

Social media engagement: factor motivate audiences participation on Zafesha Facebook advertising post / Mohammad Arif Hanafi Sadan. (2018) [Student Project]

Factors motivate audiences engagement on Zafesha Facebook advertising post / Mohammad Arif Hanif Sadan. (2018) [Student Project] (Unpublished)

Satu kajian tentang pandangan masyarakat remaja sekolah luar bandar tentang teknik dan pengolahan iklan-iklan syarikat rokok di televisyen di sekitar tahun 1999 / Nor Fazlie Safri. (1999) [Student Project] (Unpublished)

Brand image: how the advertisers look at Harian Metro newspaper as the right advertising media to advertise products or services / Muhamad Kasuma Said. (1999) [Student Project] (Submitted)

A study on how promotional strategies will influence the sales maximization of Dawama Sdn Bhd / Siti Suharijan Said. (2011) [Student Project] (Submitted)

Sensitivities on controversial product’s online advertising: Gen Y Muslim perspective / Sharifah Nur Iylia Said Abd Karim. (2015) [Student Project] (Unpublished)

A study on the effectiveness of promotion strategies towards 1ASLAH at Bank Rakyat Kota Belud / Ahmad Fauzi Saiffuddin. (2010) [Student Project] (Unpublished)

The effects of explicit contents in the advertisement towards children’s behavior and creativity / Naemah Syuhaidah Shahriman ... [et al.]. [Student Project] (Unpublished)

The effective website characteristics case study at Kelab Golf & Rekreasi Petronas (KGRP) / Syamimi Majdah Shaidi. (2018) [Student Project] (Unpublished)

The impact of new media advertising on consumer decision making process / Syuhaida Shaiful Anuar. (2019) [Student Project] (Unpublished)

A study on the effectiveness of the promotional activities done by SBBU SDN BHD / Shahrizal Soteri @ Sotri. (2004) [Student Project] (Unpublished)

The impact of celebrity endorsement on the consumer buying behavior towards cosmetic products / Genevieve Vivi Stoni. (2016) [Student Project] (Unpublished)

The influence of sports celebrity endorsement on consumer's purchase decision / Mohamad Nazlan Tumirin. (2018) [Student Project] (Unpublished)

Impact of packaging towards consumer buying behavior: case study for ACISB in Rawang / Nurul Syahida Ya'acob. (2006) [Student Project] (Submitted)

A study on the effectiveness of advertising by Binaraya PKINK Sdn Bhd / Azliza Yaacob. (1998) [Student Project] (Submitted)

The effectiveness of advertising channel in Muar district office / Nur Fadzillah Yacob. (2018) [Student Project]

The effectiveness of advertising channel in Muar district office / Nur Fadzillah Yacob. (2018) [Student Project] (Unpublished)

Exploring the most influential dimension of digital marketing towards customer relationship of icon smart home company / Nur Faziera Zaidi. (2018) [Student Project] (Unpublished)

The effectiveness of promotion through advertising to gain sustainable event management based on youth in Klang Valley / Rabiatul Masturah Zainal and Zafirah Aiza Abdul Aziz. (2015) [Student Project] (Unpublished)

Bluejacking as an advertisement tool / Nor Zuriati Zulkefly. (2005) [Student Project] (Unpublished)

Entrepreneurship Project

Technology Entrepreneurship (ENT600) Handphone tie / Khairul Rahmat Ahmad, Mohamad Rafaiq Hussin and Ahmad Syifaa Kamarudin. (2019) [Entrepreneurship Project] (Unpublished)

Mcdonald's Malaysia@Gerbang Alaf Restaurants Sdn Bhd / Mohd Hafiz Ahmad ... [et al.]. (2018) [Entrepreneurship Project] (Unpublished)

ENT600 : Zarenclo Design & Printing / Noranizah Arbain ... [et al.]. (2019) [Entrepreneurship Project] (Unpublished)

Company analysis starbucks coffee / Nur Farah Diana Baharum ... [et al.]. (2018) [Entrepreneurship Project] (Unpublished)

ETR300 Entrepreneurship. Business Plan : Aneka Kerepek / Roshida Binti Bujang... [et.al]. (2011) [Entrepreneurship Project] (Unpublished)

Entrepreneurship : PARADISO Enterprise / Faizah Mohd Ishak ... [et al.]. (2002) [Entrepreneurship Project] (Unpublished)

Strange Sugar Wax / Nur Hadirah Athirah Mohd Nizam. (2021) [Entrepreneurship Project] (Unpublished)

Business Opportunity : Tortilla Nachos Chips / Aeisya Dayana Mohd Radzi. (2021) [Entrepreneurship Project] (Unpublished)

Multidesign Advertising Firm / Razmee Mokhtar ... [et al.]. (2002) [Entrepreneurship Project] (Unpublished)

Business Plan : Gorgeous Coffees / Aziza Shamsudin ... [et al.]. (2009) [Entrepreneurship Project] (Unpublished)

ENT 530 Social media report / Nur Syakirah Shuib. (2021) [Entrepreneurship Project] (Unpublished)

ENT 300 Dreamland Travel Agency / Leonard Imban Sodusta... [et.al]. (2006) [Entrepreneurship Project] (Unpublished)

ENT 530 Socia media report: A.Nature Soap / Aida Nuridayu Suhaimi. (2021) [Entrepreneurship Project] (Submitted)

Fundamentals of entrepreneurship (ENT300) : case study on Blue Moon Event Management Sdn Bhd / Doria Ukung Ujal...[et al.]. (2008) [Entrepreneurship Project] (Unpublished)

Rancangan Perniagaan Asas Keusahawanan (ETR300): Dreamworks Animation Sdn. Bhd. / Zaminuddin Zainal Abidin … [et al.]. (1999) [Entrepreneurship Project] (Unpublished)

Research Reports

A study of on-line payment awareness in Terengganu: a case of e-services offered by government / Mimi Zazira Hashim, Roziana Ahmed and Mohd Khirzan Badzli Abd Rahman. (2008) [Research Reports] (Unpublished)

Fly posting prohibition signage as a problem solving medium / Neesa Ameera Mohamed Salim ... [et al.]. (2012) [Research Reports] (Unpublished)

Factors affecting the purchase of local beverage product / Noorita Mohammad, Mariam Setapa and Khairunnisa Rahman. (2012) [Research Reports] (Unpublished)

Entrepreneurial social network modelling on business performance of Malay entrepreneurs in Malaysia / Ehsan Fansuree Mohd.Surin, Nurul Hafez Abd. Halil and Oswald Timothy Edward. (2014) [Research Reports] (Unpublished)

The relationship of active teaching and learning approach with entrepreneurial intention and interest / Nik Fakrulhazri Nik Hassan, Anita Md. Shariff & Zaleha Mohamad. (2010) [Research Reports] (Submitted)

The relationship between product quality and brand loyalty: a case study of Motosikal dan Enjin Nasional Sdn. Bhd. (Modenas) / Mohd Rizaimy Shaharudin, Azfahanee Zakaria and Anita Abu Hassan. (2009) [Research Reports] (Unpublished)