Influencer marketing as a marketing tool: the process of creating an influencer marketing campaign on Instagram and successful the influencer marketing campaign by Nuren Group (Enlinea Sdn. Bhd.) / Siti Norshafida Sharifudin

With the rapid growth and adoption of internet connectivity, the long-established advertising norms have been move. As the world has shifted to social media, consumers look at fellow consumers to inform their purchasing decisions. Instead of looking at companies, as they did in the past, they now look at each other and at their favorite personalities (Adweek, 2015). By creating branded content with social media influencers, brands can amplify their message while seducing their target audience.