Effectiveness of Facebook as promotional tool for AK Maju Resources Sdn. Bhd. / Nurul Amani Md Ikram

Md Ikram, Nurul Amani (2018) Effectiveness of Facebook as promotional tool for AK Maju Resources Sdn. Bhd. / Nurul Amani Md Ikram. [Student Project]

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Abstract

Promotional tools include advertising, sales promotion, public relations, direct response marketing and personal selling. The use of social networking sites (SNS) has been phenomenal in the past few years. Facebook, one of the most popular SNS, has reached millions of users. Now it is a place where consumers can learn more about their favorite companies and their products they sell. It also becomes one of the promotional tools for business as it helped to make promotional activities easier. On top of that, customer can gain awareness on the companies' products. This study proposes to identify the level of effectiveness of Facebook as one of a promotional tool for AKMR and the independent variables are customer awareness, promotional activities and customers' perception responses. A survey was conducted in Segamat and the questionnaires were #istributed randomly by using a simple random sampling method to 100 respondents. Results from the findings proved that by having a better understanding on the effectiveness of Facebook as one of a promotional tool for AKMR on customer awareness, promotional activities and customers' perception responses, the company can plan better future strategies which customers can easily recognize and become more aware about AKMR.

Metadata

Item Type: Student Project
Creators:
Creators
Email
Md Ikram, Nurul Amani
2015140117
Contributors:
Contribution
Name
Email / ID Num.
Thesis advisor
Mohamad Malon, Mardziyana
UNSPECIFIED
Subjects: H Social Sciences > HF Commerce > Marketing > Social aspects. Social marketing
H Social Sciences > HF Commerce > Marketing
H Social Sciences > HF Commerce > Advertising
Divisions: Universiti Teknologi MARA, Johor > Segamat Campus > Faculty of Business and Management
Programme: Bachelor of Business Administrations (Marketing)
Item ID: 48955
Uncontrolled Keywords: Promotional tools, Promotional Activities, Customers Awareness, UiTM Cawangan Johor
URI: https://ir.uitm.edu.my/id/eprint/48955

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