Marketing tourism in the digital era and determinants of success factors influencing tourist destinations preferences / Mbarek Rahmoun and Yasser Baeshen

Rahmoun, Mbarek and Baeshen, Yasser Baeshen (2021) Marketing tourism in the digital era and determinants of success factors influencing tourist destinations preferences / Mbarek Rahmoun and Yasser Baeshen. Asia-Pacific Management Accounting Journal, 16 (1). pp. 163-181. ISSN 1675-3194

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Abstract

Tourism development has economic benefits, but there also issues related to complex digital marketing and environmental impacts. Nowadays, customers want fast, accurate and friendly responses from the tourism agencies. Hence, the industry must be able to cope with the demands from the clients by using the latest digital technology. Moreover, economic and environmental sustainability are also essential for the long-term tourism resource management. Therefore, this paper explores sustainable tourism in relation to consumer preferences, which ultimately determines economic implications in terms of net value, contributed capital, and employment. Based on the surveys conducted on 75 travel agencies in Europe, it was found that the key factors to destination preferences are (in descending order): customers’ income (67.7%), the exchange rate (63.9%), digital marketing factors (53.4%), respect for the environment (38.6%), and sports activities (33.3%).

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Item Type: Article
Creators:
Creators
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Rahmoun, Mbarek
UNSPECIFIED
Baeshen, Yasser Baeshen
UNSPECIFIED
Subjects: H Social Sciences > HF Commerce > Marketing
H Social Sciences > HF Commerce > Advertising
Divisions: Universiti Teknologi MARA, Shah Alam > Accounting Research Institute (ARI)
Journal or Publication Title: Asia-Pacific Management Accounting Journal
UiTM Journal Collections: UiTM Journal > Asia-Pacific Management Accounting Journal (APMAJ)
ISSN: 1675-3194
Volume: 16
Number: 1
Page Range: pp. 163-181
Item ID: 47468
Uncontrolled Keywords: Keywords: tourism, trip, destination, environment, sport, consumer income
URI: https://ir.uitm.edu.my/id/eprint/47468

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47468

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