To study effectiveness of advertisement Superlilo Sdn. Bhd. on brand awareness, brand equity and brand slogan towards unpopular brand / Hazieqa Syabilla Mohd Hatta

This chapter mainly provides the overview of the research. First, this chapter discussed the research background. Second, is discussing on problem statement. Next, this paper is focus on the research objective followed by research question and significance of study as well as the scope of the study. Last but not least, the chapter summary is concluding the layout of this chapter.