Mohd Hatta, Hazieqa Syabilla
(2018)
To study effectiveness of advertisement Superlilo Sdn. Bhd. on brand awareness, brand equity and brand slogan towards unpopular brand / Hazieqa Syabilla Mohd Hatta.
Industrial Training.
UiTM Cawangan Johor, Segamat Johor.
(Unpublished)
Abstract
This chapter mainly provides the overview of the research. First, this chapter discussed the research background. Second, is discussing on problem statement. Next, this paper is focus on the research objective followed by research question and significance of study as well as the scope of the study. Last but not least, the chapter summary is concluding the layout of this chapter.
Metadata
| Item Type: | Monograph (Industrial Training) |
|---|---|
| Creators: | Creators Email / ID Num. Mohd Hatta, Hazieqa Syabilla 2015182787 |
| Contributors: | Contribution Name Email / ID Num. Thesis advisor Jangga, Rohani - |
| Subjects: | H Social Sciences > HF Commerce > Branding (Marketing) H Social Sciences > HF Commerce > Marketing > Marketing research. Marketing research companies. Sales forecasting > Market surveys. Including brand choice. Brand loyalty H Social Sciences > HF Commerce > Advertising |
| Divisions: | Universiti Teknologi MARA, Johor > Segamat Campus > Faculty of Business and Management |
| Keywords: | Advertisement, brand equity, brand awareness, UiTM Cawangan Johor |
| Date: | 2018 |
| URI: | https://ir.uitm.edu.my/id/eprint/49202 |
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