Mcdonald's Malaysia@Gerbang Alaf Restaurants Sdn Bhd / Mohd Hafiz Ahmad ... [et al.]

Ahmad, Mohd Hafiz and Eshkak, Eszrul Anuar and Sanusi, Yus Norfatinsafiah and Murshid, Fazila Fadil (2018) Mcdonald's Malaysia@Gerbang Alaf Restaurants Sdn Bhd / Mohd Hafiz Ahmad ... [et al.]. [Entrepreneurship Project] (Unpublished)

Abstract

The first section of this case study will introduce the background of Fast Food Industry. After the brief introduction is problem statement for the industry and purpose of study. The next section is Information about the Fast Food Company was select - McDonald's Malaysia. The information is about background of the company, organizational structure, product/services, business strategy and financial achievement. Next is the analysis of the company. The analysis is being analyzed based on the SWOT Analysis and Business Model Canvas. This analysis is to analyzed McDonald's strengths and also its weaknesses the next segment will be the finding and discussions. After that the conclusions will be reported. Lastly, the issues and problems are brought up and recommendations are given to improve the situation.

Metadata

Item Type: Entrepreneurship Project
Creators:
Creators
Email / ID Num.
Ahmad, Mohd Hafiz
2016893788
Eshkak, Eszrul Anuar
2016297952
Sanusi, Yus Norfatinsafiah
2016824372
Murshid, Fazila Fadil
2017385057
Contributors:
Contribution
Name
Email / ID Num.
Thesis advisor
Zainal Abidin, Zanariah
UNSPECIFIED
Subjects: H Social Sciences > HF Commerce > Business
H Social Sciences > HF Commerce > Success in business. Performance
H Social Sciences > HF Commerce > Marketing
H Social Sciences > HF Commerce > Advertising
Divisions: Universiti Teknologi MARA, Shah Alam > Faculty of Business and Management
Keywords: Fast food, Mcdonald, Gerbang Alaf Restaurants Sdn Bhd, Malaysia
Date: August 2018
URI: https://ir.uitm.edu.my/id/eprint/46094
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