The first section of this case study will introduce the background of Fast Food Industry. After the brief introduction is problem statement for the industry and purpose of study. The next section is Information about the Fast Food Company was select - McDonald's Malaysia. The information is about background of the company, organizational structure, product/services, business strategy and financial achievement. Next is the analysis of the company. The analysis is being analyzed based on the SWOT Analysis and Business Model Canvas. This analysis is to analyzed McDonald's strengths and also its weaknesses the next segment will be the finding and discussions. After that the conclusions will be reported. Lastly, the issues and problems are brought up and recommendations are given to improve the situation.
| Item Type: | Entrepreneurship Project |
|---|---|
| Creators: | Creators Email / ID Num. Ahmad, Mohd Hafiz 2016893788 Eshkak, Eszrul Anuar 2016297952 Sanusi, Yus Norfatinsafiah 2016824372 Murshid, Fazila Fadil 2017385057 |
| Contributors: | Contribution Name Email / ID Num. Thesis advisor Zainal Abidin, Zanariah UNSPECIFIED |
| Subjects: | H Social Sciences > HF Commerce > Business H Social Sciences > HF Commerce > Success in business. Performance H Social Sciences > HF Commerce > Marketing H Social Sciences > HF Commerce > Advertising |
| Divisions: | Universiti Teknologi MARA, Shah Alam > Faculty of Business and Management |
| Keywords: | Fast food, Mcdonald, Gerbang Alaf Restaurants Sdn Bhd, Malaysia |
| Date: | August 2018 |
| URI: | https://ir.uitm.edu.my/id/eprint/46094 |
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