A study on the current promotional strategies of Guthrie Aviation Services Sdn. Bhd. (GASSB) helicopter services / Fariz Abdul Aziz

Abdul Aziz, Fariz (1995) A study on the current promotional strategies of Guthrie Aviation Services Sdn. Bhd. (GASSB) helicopter services / Fariz Abdul Aziz. [Student Project] (Unpublished)

Abstract

Helicopter charter business has been positive for the past few years in Malaysia . However, this potential business is still new and alien to the general public. Being one of the pioneers in this business, Guthrie Aviation Services Sdn. Bhd. (GASSB) faces several problems like any other local helicopter companies. It is due to the rising cost of spare parts, import duties and helicopter fuel and oil as well as maintenance. Since there are many new entries into this industry, another problem arises in GASSB services is the marketing aspect. This study has discovered that lack of proper promotion and limited information given to the general public on GASSB services as well as ineffective market segmentation have an unpleasant impact on the service too. Due to these factors and the problems associated with them, a study was carried out to determine and identify GASSB promotional strategies and market segmentation through research and observation. This was followed by the application of effective marketing theory and giving recommendation based on observation and research findings.

Metadata

Item Type: Student Project
Creators:
Creators
Email / ID Num.
Abdul Aziz, Fariz
91382929
Contributors:
Contribution
Name
Email / ID Num.
Thesis advisor
Mohamed, Rokiah
UNSPECIFIED
Subjects: H Social Sciences > HF Commerce > Personnel management. Employment management > Promotions
H Social Sciences > HF Commerce > Advertising
Divisions: Universiti Teknologi MARA, Shah Alam > Faculty of Business and Management
Programme: Advanced Diploma in Business Administration (Transport)
Keywords: Guthrie Aviation, Helicopter, Business
Date: 26 August 1995
URI: https://ir.uitm.edu.my/id/eprint/2534
Edit Item
Edit Item

Download

[thumbnail of 2534.pdf] Text
2534.pdf

Download (132kB)

Fulltext

Fulltext is available at:
  • Koleksi Akses Terhad | PTAR Utama | Shah Alam

ID Number

2534

Indexing

|

Statistic

Statistic details