The effectiveness of advertising channel in Muar district office / Nur Fadzillah Yacob

Yacob, Nur Fadzillah (2018) The effectiveness of advertising channel in Muar district office / Nur Fadzillah Yacob. [Student Project] (Unpublished)


1.1 Background of The Company Muar. District Office is a state government organization under the Johor State Government. The important function of this organization in Muar district on managing, planning and implementing district development. It also monitors the consistency in the service system. There are three major departments in Muar District Office where each department has its own job scope that supports the development of the organization and the district. The related departments are:
A) Administration Department (Bahagian Pentadbiran) which is consist of financial unit, license unit and administrative unit.
B) Physical Development Department (Bahagian Pembangunan Fizikal) is consist of dealing with project, both from either state and federal.
C) Community Development Department (Bahagian Pembangunan Masyarakat) its deal of executive officer (penghulu) and the community within more district.


Item Type: Student Project
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Yacob, Nur Fadzillah
Subjects: H Social Sciences > HF Commerce > Marketing
H Social Sciences > HF Commerce > Advertising
H Social Sciences > HF Commerce > Advertising > Methods. Outdoor advertising. Billboards. Posters
Divisions: Universiti Teknologi MARA, Johor > Pasir Gudang Campus > Faculty of Business and Management
Programme: Bachelor of Business Administrations (Marketing)
Keywords: Advertising, Marketing strategy, UiTM Cawangan Johor
Date: 2018
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