Fly posting prohibition signage as a problem solving medium / Neesa Ameera Mohamed Salim ... [et al.]

Mohamed Salim, Neesa Ameera and Zainal Abidin, Shahriman and Mohd Khalis, Faryna (2012) Fly posting prohibition signage as a problem solving medium / Neesa Ameera Mohamed Salim ... [et al.]. [Research Reports] (Unpublished)

Abstract

Fly postings are illegal advertisements on public properties. It is recognized as a national problem and becoming increasingly mainstreamed into conventional advertising. Failing to deal with the problem has an adverse effect on local communities , through the perception of crime and deterioration of the entire neighbourhood. Illegal advertisers do not feel guilty by defacing most of the public properties with fly postings . These advertisers are using this means of communication in the wrong direction as this advertising medium is strictly prohibited. Communication is fundamental yet it is too often taken for granted.

Metadata

Item Type: Research Reports
Creators:
Creators
Email / ID Num.
Mohamed Salim, Neesa Ameera
neesaameera@ymail.com
Zainal Abidin, Shahriman
shah9097@kedah.uitm.edu.my
Mohd Khalis, Faryna
farynafmk@gmail.com
Subjects: H Social Sciences > HF Commerce > Marketing
H Social Sciences > HF Commerce > Advertising
H Social Sciences > HF Commerce > Advertising > Moral and ethical aspects
Divisions: Universiti Teknologi MARA, Kedah > Sg Petani Campus > Research Management Institute (RMI), UiTM Cawangan Kedah
Keywords: advertising; Communication; fundamental
Date: August 2012
URI: https://ir.uitm.edu.my/id/eprint/35034
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