Mohamed Salim, Neesa Ameera and Zainal Abidin, Shahriman and Mohd Khalis, Faryna
(2012)
Fly posting prohibition signage as a problem solving medium / Neesa Ameera Mohamed Salim ... [et al.].
[Research Reports]
(Unpublished)
Abstract
Fly postings are illegal advertisements on public properties. It is recognized as a national problem and becoming increasingly mainstreamed into conventional advertising. Failing to deal with the problem has an adverse effect on local communities , through the perception of crime and deterioration of the entire neighbourhood. Illegal advertisers do not feel guilty by defacing most of the public properties with fly postings . These advertisers are using this means of communication in the wrong direction as this advertising medium is strictly prohibited. Communication is fundamental yet it is too often taken for granted.
Metadata
Item Type: | Research Reports |
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Creators: | Creators Email / ID Num. Mohamed Salim, Neesa Ameera neesaameera@ymail.com Zainal Abidin, Shahriman shah9097@kedah.uitm.edu.my Mohd Khalis, Faryna farynafmk@gmail.com |
Subjects: | H Social Sciences > HF Commerce > Marketing H Social Sciences > HF Commerce > Advertising H Social Sciences > HF Commerce > Advertising > Moral and ethical aspects |
Divisions: | Universiti Teknologi MARA, Kedah > Sg Petani Campus > Research Management Institute (RMI), UiTM Cawangan Kedah |
Keywords: | advertising; Communication; fundamental |
Date: | August 2012 |
URI: | https://ir.uitm.edu.my/id/eprint/35034 |
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