Fly posting prohibition signage as a problem solving medium / Neesa Ameera Mohamed Salim ... [et al.]

Mohamed Salim, Neesa Ameera and Zainal Abidin, Shahriman and Mohd Khalis, Faryna (2012) Fly posting prohibition signage as a problem solving medium / Neesa Ameera Mohamed Salim ... [et al.]. [Research Reports] (Unpublished)

Abstract

Fly postings are illegal advertisements on public properties. It is recognized as a national problem and becoming increasingly mainstreamed into conventional advertising. Failing to deal with the problem has an adverse effect on local communities , through the perception of crime and deterioration of the entire neighbourhood. Illegal advertisers do not feel guilty by defacing most of the public properties with fly postings . These advertisers are using this means of communication in the wrong direction as this advertising medium is strictly prohibited. Communication is fundamental yet it is too often taken for granted.

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Item Type: Research Reports
Creators:
Creators
Email / ID Num.
Mohamed Salim, Neesa Ameera
neesaameera@ymail.com
Zainal Abidin, Shahriman
shah9097@kedah.uitm.edu.my
Mohd Khalis, Faryna
farynafmk@gmail.com
Subjects: H Social Sciences > HF Commerce > Marketing
H Social Sciences > HF Commerce > Advertising
H Social Sciences > HF Commerce > Advertising > Moral and ethical aspects
Divisions: Universiti Teknologi MARA, Kedah > Sg Petani Campus > Research Management Institute (RMI), UiTM Cawangan Kedah
Keywords: advertising; Communication; fundamental
Date: August 2012
URI: https://ir.uitm.edu.my/id/eprint/35034
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