Malaysian advertising: time for stock taking / Khairuddin Othman

Othman, Khairuddin (2008) Malaysian advertising: time for stock taking / Khairuddin Othman. Forum Komunikasi, 7 (1): 2. pp. 10-16. ISSN 0127-8991

Abstract

The year 2008 may perhaps be remembered as an exhaustible experience to most Malaysians. After the loss of a solid three-quarter majority seats in Parliament by the ruling Barisan Nasional party, issues came in continuous avalanches.

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Item Type: Article
Creators:
Creators
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Othman, Khairuddin
UNSPECIFIED
Subjects: H Social Sciences > HF Commerce > Advertising
Divisions: Universiti Teknologi MARA, Shah Alam
Journal or Publication Title: Forum Komunikasi
UiTM Journal Collections: UiTM Journal > Forum Komunikasi (FK)
ISSN: 0127-8991
Volume: 7
Number: 1
Page Range: pp. 10-16
Keywords: Advertising; television
Date: 2008
URI: https://ir.uitm.edu.my/id/eprint/64614
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64614

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