Study on eco-tourism industry in Kuching: marketing issues and impacts of eco-tourism / Sain Akong

Akong, Sain (2002) Study on eco-tourism industry in Kuching: marketing issues and impacts of eco-tourism / Sain Akong. [Student Project] (Unpublished)

Abstract

This study was carried out as partial requirement for my Bachelor in Business Administration (Marketing). The purpose of this study was to examine the marketing issues faced by eco-tourism industry and the impacts of eco-tourism on natural environment and local communities in order to create awareness on the importance of eco-tourism. The international eco-tourism market declined dramatically as a result of the tragic events of September 11, 2001. Airlines
continue to project lower utilization rates for passenger services. But eco-tourism offers some attractive opportunities as a means of reestablishing a destination. The world's eco-tourists are mostly knowledgeable, sophisticated travelers, and this sector is expected to successfully rebuild somewhat more rapidly than other types of international leisure travel (WTTC, 2001). Also, the eco-tourist usually visits rural communities and more remote regions of host countries.

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Item Type: Student Project
Creators:
Creators
Email / ID Num.
Akong, Sain
98515922
Subjects: G Geography. Anthropology. Recreation > G Geography (General) > Travel. Voyages and travels (General) > Ecotourism
H Social Sciences > HF Commerce > Advertising
Divisions: Universiti Teknologi MARA, Sarawak > Kota Samarahan Campus > Faculty of Business and Management
Programme: Bachelor in Business Administration with Honours (Marketing)
Keywords: Eco-Tourism Industry,Marketing Issues
Date: March 2002
URI: https://ir.uitm.edu.my/id/eprint/63074
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