Study on eco-tourism industry in Kuching: marketing issues and impacts of eco-tourism / Sain Akong

This study was carried out as partial requirement for my Bachelor in Business Administration (Marketing). The purpose of this study was to examine the marketing issues faced by eco-tourism industry and the impacts of eco-tourism on natural environment and local communities in order to create awareness on the importance of eco-tourism. The international eco-tourism market declined dramatically as a result of the tragic events of September 11, 2001. Airlines
continue to project lower utilization rates for passenger services. But eco-tourism offers some attractive opportunities as a means of reestablishing a destination. The world's eco-tourists are mostly knowledgeable, sophisticated travelers, and this sector is expected to successfully rebuild somewhat more rapidly than other types of international leisure travel (WTTC, 2001). Also, the eco-tourist usually visits rural communities and more remote regions of host countries.