Impact of digital marketing on customer relationship of Icon Smart Home company / Nur Faziera Zaidi

Zaidi, Nur Faziera (2012) Impact of digital marketing on customer relationship of Icon Smart Home company / Nur Faziera Zaidi. Industrial Training. Bachelor of Business Administrations (Hons) Marketing, Segamat, Johor.

Abstract

The development of the internet has made it possible for firm to develop new service and develop new interactive and relationship-building contact with their (Gronroos, 2000) where consumers able to access information whenever and then or any place where they desire. Digital marketing communication has typically been information about products. advertising on the web and direct marketing via email and mobile. Since nowadays digital marketing has been used by marketers in different purpose the understand ng on now to apply digital channel like internet, email mobile phone and television need to be upgraded.

Metadata

Item Type: Monograph (Industrial Training)
Creators:
Creators
Email / ID Num.
Zaidi, Nur Faziera
2015116857
Subjects: H Social Sciences > HF Commerce > Marketing > Telemarketing. Internet marketing
H Social Sciences > HF Commerce > Marketing > Marketing research. Marketing research companies. Sales forecasting > Market surveys. Including brand choice. Brand loyalty
H Social Sciences > HF Commerce > Customer services. Customer relations
H Social Sciences > HF Commerce > Advertising
Divisions: Universiti Teknologi MARA, Johor > Segamat Campus > Faculty of Business and Management
Keywords: Digital Marketing, Advertising, Customer relationship, UiTM Cawangan Johor Segamat
Date: 2012
URI: https://ir.uitm.edu.my/id/eprint/53132
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