Faizal, Shifa
(2008)
The fall of advertising and the rise of PR / Shifa Faizal.
Forum Komunikasi, 7 (1): 11.
pp. 90-91.
ISSN 0127-8991
Official URL: https://forumkomunikasi.uitm.edu.my/
Abstract
According to the authors, great brands are built through the use of PR. This book focused on the greatness of building a brand using PR instead of advertising. Advertising has also been mentioned to live today only as a form of art, something that is invaluable, but has lost its true functions. As a believer of advertising, this book seemed rather intimidating.
Metadata
| Item Type: | Article |
|---|---|
| Creators: | Creators Email / ID Num. Faizal, Shifa UNSPECIFIED |
| Subjects: | H Social Sciences > HF Commerce > Advertising Z Bibliography. Library Science. Information Resources > Z Book (General). Writing. Paleography. Book industries and trade. Libraries. Bibliography > General bibliography > Books and reading. Choice of books. Book reviews |
| Divisions: | Universiti Teknologi MARA, Shah Alam |
| Journal or Publication Title: | Forum Komunikasi |
| UiTM Journal Collections: | UiTM Journal > Forum Komunikasi (FK) |
| ISSN: | 0127-8991 |
| Volume: | 7 |
| Number: | 1 |
| Page Range: | pp. 90-91 |
| Keywords: | Advertising; PR |
| Date: | 2008 |
| URI: | https://ir.uitm.edu.my/id/eprint/65176 |
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