The fall of advertising and the rise of PR / Shifa Faizal

Faizal, Shifa (2008) The fall of advertising and the rise of PR / Shifa Faizal. Forum Komunikasi, 7 (1): 11. pp. 90-91. ISSN 0127-8991

Official URL: https://forumkomunikasi.uitm.edu.my/

Abstract

According to the authors, great brands are built through the use of PR. This book focused on the greatness of building a brand using PR instead of advertising. Advertising has also been mentioned to live today only as a form of art, something that is invaluable, but has lost its true functions. As a believer of advertising, this book seemed rather intimidating.

Item Details

Item Type:	Article
Creators:	Creators Email / ID Num. Faizal, Shifa UNSPECIFIED
Subjects:	H Social Sciences > HF Commerce > Advertising Z Bibliography. Library Science. Information Resources > Z Book (General). Writing. Paleography. Book industries and trade. Libraries. Bibliography > General bibliography > Books and reading. Choice of books. Book reviews
Divisions:	Universiti Teknologi MARA, Shah Alam
Journal or Publication Title:	Forum Komunikasi
UiTM Journal Collections:	UiTM Journals > Forum Komunikasi (FK)
ISSN:	0127-8991
Volume:	7
Number:	1
Page Range:	pp. 90-91
Keywords:	Advertising; PR
Date:	2008
URI:	https://ir.uitm.edu.my/id/eprint/65176

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